What is SMS Marketing and how does bulk SMS sending work?

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Although it may seem that the role of traditional SMS has been relegated with the appearance of social networks, it is important for you to know that it serves as an effective means for mobile marketing. In this post, I want to give you some information about sending bulk SMS and how it works.

SMS Marketing: Definition
SMS Marketing encompasses all communication and promotion strategies carried out through text messages sent to users whose contact information is included in a database.

Since the mobile phone is a device that the target audience is using most of the time, it is a very useful tool for carrying out this type of advertising strategy.

Sending mass SMS is a highly effective practice because it overseas chinese in australia data in just a few characters what you want to sell, knowing that it reaches the most suitable recipient for our objectives because their profile matches the product or service offered, and this communication is immediate.

SMS advertising
You've probably already said that SMS is no longer as effective with the arrival of WhatsApp ; well, no, it is still a very popular medium for sending advertising to potential customers; what's more, the SMS opening rate is higher than in the case of email campaigns, with 90% of messages read within 3 minutes of receiving the SMS.

For mass SMS sending, short numbers with 5 or 6 digits are usually used as senders, to differentiate them from individual users.

Among the purposes for which SMS Marketing is used, the following stand out:

Short-term promotions for small businesses or e-commerce: These are promotions that try to attract more people to your website or store. They are useful because the recipients who will see the message will be on the move and so you know they have the opportunity to come to you in a short period of time.
Targeted offers: Due to the nature of this medium, it is possible to send personalized messages based on user characteristics in order to achieve the highest possible conversion rate.
Appointment reminder: It is frustrating when a client is late or does not show up for the agreed appointment due to some oversight or forgetfulness, so it seems essential to have the possibility of sending mass SMS to clients with their appointments when the specific day approaches to remind them of it.