Solution : Package strategies will use existing data on effective campaigns to train new ones
Posted: Mon Jan 20, 2025 10:47 am
Example : The company launched 2 advertising campaigns on Search using the "Maximum Conversions" auto-strategy. The first one collected 35 conversions in a week, and the second one - 5. If you do not use package strategies, you will end up with only one working campaign with a conversion strategy. It will not be possible to use it for the second one. If you combine 2 separate advertising campaigns using a package strategy, the algorithm will be trained based on the entire array of collected data. This will allow you to use both strategies.
Read also:
How certification for Yandex Advertising products has changed since March 1, 2023
2. Efficient distribution of money between croatia mobile phone numbers database campaigns using the general budget
When an advertiser chooses package strategies, all advertising campaigns start using a common budget. If you have a relatively small amount of money allocated for advertising, but you need to spend it as efficiently as possible, the new tool from Yandex will be the best choice. At the same time, you can combine an unlimited number of advertising campaigns with different goals.
Example : 3 advertising campaigns are launched for an online confectionery store. The first one works on Search, the second one – in YAN, the third one shows dynamic ads. Each advertising campaign has its own separate budget, which is 4000 rubles per week.
Problem : during the campaigns, it turned out that only one of them is effective - search. It brings in leads and orders, spends the entire weekly budget. The other two spend only half of their 4,000 rubles, do not give the customer conversions and, as a result, work ineffectively.
Solution : combine 3 separate campaigns using a package strategy and set a budget of 12,000 rubles (the amount of money for all advertising campaigns). The smart algorithm will start distributing funds in such a way that the most effective campaign with a high probability of conversion receives more.
Read also:
What influences the calculation of the advertising budget in contextual advertising
Read also:
How certification for Yandex Advertising products has changed since March 1, 2023
2. Efficient distribution of money between croatia mobile phone numbers database campaigns using the general budget
When an advertiser chooses package strategies, all advertising campaigns start using a common budget. If you have a relatively small amount of money allocated for advertising, but you need to spend it as efficiently as possible, the new tool from Yandex will be the best choice. At the same time, you can combine an unlimited number of advertising campaigns with different goals.
Example : 3 advertising campaigns are launched for an online confectionery store. The first one works on Search, the second one – in YAN, the third one shows dynamic ads. Each advertising campaign has its own separate budget, which is 4000 rubles per week.
Problem : during the campaigns, it turned out that only one of them is effective - search. It brings in leads and orders, spends the entire weekly budget. The other two spend only half of their 4,000 rubles, do not give the customer conversions and, as a result, work ineffectively.
Solution : combine 3 separate campaigns using a package strategy and set a budget of 12,000 rubles (the amount of money for all advertising campaigns). The smart algorithm will start distributing funds in such a way that the most effective campaign with a high probability of conversion receives more.
Read also:
What influences the calculation of the advertising budget in contextual advertising