A consumer-focused strategy will bring more sales on the marketplace - this is important to understand.
Seller - a seller on the marketplace
Buyer - a buyer on the marketplace (not to be confused with a purchasing specialist)
Marketplaces have proven to be an ideal platform for promoting a wide variety of products. to various promotions, bonuses, discounts and other marketing mechanics.
For example, on "Singles' Day" (a Chinese holiday) on November 11, Ozon and Wildberries collected 12 billion rubles in just one day. Have you heard of such a holiday? Yes, it exists and is popular on marketplaces around the world. The first such campaign was organized by Alibaba Group more than 10 years ago.
So, let's figure out what are the characteristics of buyers on marketplaces, how to work with them and how to become an effective buyer-oriented seller in 2022.
Types of clients on marketplaces
The most diverse people come to marketplaces for purchases, and with completely different requests. The audience of marketplaces differs in terms of income level, interests, and social demographics.
What kind of people buy on marketplaces and how to korea email list understand what, how and to whom to sell? It's simple: you need to define the target user.
The target audience has several general indicators: long-term interests, age, gender, level of education and income.
The main mistake is choosing too broad target audience segments.
The more detailed the target audience is described, the greater the chances that your product will be sold in the marketplace .
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