So, for SEO and Digital Marketing professionals

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” But is this problem just Google’s fault or do SEO professionals also have their share of responsibility? A common perception of content creators is that Google tends to rank content but not ideas produced by real people, as this SEJ article makes clear. Some of this blame is placed on the SEO industry for producing content written by general writers rather than experts. As is the case with the Skyscraper strategy where a search is made for topics of content written by competitors to rewrite the content in an “improved” way.


These strategies encourage non-experts to write content just thinking about achieving norway phone number data a better ranking in SEO, making people realize that that content was not created to really help them with their doubts. As a frequent user of Google search, I admit that it’s been a lot more work to find the result I would like during my searches. It often takes more than 3 refinements to find the ideal result. Even with Google keeping an eye on this problem and investing in improving the performance of one of its most famous features, doing research on the platform has been very discouraging.


, people dissatisfied with Google search may indicate that in the near future users will start looking elsewhere for their queries, which means more engines to optimize for. In any case, Google is one of the most respected and trusted players in this market. We will keep an eye on the improvements that the platform will operate on in the coming weeks! Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter