Advertising media and web positioning

[bitheerani93]

Advertising media are physical media that frame an advertising message. There are different types and new media have been developed today that allow all types of commercial messages to be displayed. Let's review some of the most important ones.

Conventional and unconventional
Traditional media: These are usually associated with the major mass media, the most common of which are newspapers, television, radio and outdoor advertising. The Internet has become so popular that this global medium is now also included among traditional advertising media.
Non-conventional media: This category includes all types of china phone number list media that are not included in the previous category. We cannot speak of a homogeneous group, in fact over time it continues to evolve giving rise to all types of media, any medium that can support advertising information is considered a commercial medium, among the most popular today are sponsorship acts, point-of-sale advertising, direct mail, directories, mobile marketing, telephone marketing or merchandising, although as we say, the category of non-conventional media includes all types of media, some as striking as guerrilla marketing that includes specific actions for a specific time.
SEO as a support
And SEO?: Search engine positioning is obviously included in internet advertising, so we could initially include it among the traditional media, however its techniques and recent appearance make it appropriate for it to be considered an unconventional advertising media. In reality, the media as such is not SEO itself, but the search engines that issue their results. Companies like Google are much more than a guide for internet users, they have become the most important and above all effective advertising media in the world. Talking about search engines as advertising media is today a reality, any company can benefit from being among the first searches on Google, something that is already considered more effective today than being in Piccadilly, Gran Via or Times Square, this is because the advertising generated by SEO is aimed at a target audience that will need our services in some way. It is not that traditional media are going to disappear, in fact their effectiveness is still very important, however the degree of adaptation of SEO means that its conversion data and real impact are much greater than traditional advertising.
These are the main advertising media and the place that SEO occupies among them. In a short time, techniques that began as experimental have become essential in advertising. In fact, we will soon be using media associated with new technology that will be based on the technique of market segmentation and natural positioning.