The ability to redirect incoming traffic to other resources through cross-links.

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Disadvantages of the tool:

quite large financial costs for developing and maintaining the site;

a long process of promotion on the Internet before receiving the first results;

the need to hire a qualified specialist conduit cn mobile phone numbers database to fill the resource with relevant content.

Email Marketing

Mass mailings have been used for quite a long time, and at the moment this tool has not lost its effectiveness. Interaction with clients through correspondence promotes repeat sales, allows returning lost customers. To maintain constant communication in mail marketing, many techniques are used.

One of these is the segmentation of the subscriber base. In this case, subscribers are divided into groups, and each such category is targeted. The segmentation criteria are:

floor;

age;

place of residence;

interests and hobbies;

user behavior on the target site;

subscribers' reaction upon receiving the newsletter;

probability of return, frequency of purchases, etc.

By correctly segmenting the audience, the seller gets the opportunity to personalize their letters, targeting them at specific groups based on the interests of subscribers. This is what makes mass mailings so effective.

Email Marketing

The next integral property of email marketing is automation. No one does manual mailing. Letters are sent to subscribers automatically. Moreover, this process can be customized to the needs of a specific company in accordance with the sending conditions. For example, letters can be sent only to website visitors who have placed an order but not paid for it.

Automation saves time. However, you still need to monitor the process. Sometimes, the behavior of the subscriber base shows that the mailing is no longer relevant and requires updating.

Email marketing as a separate tool has its own characteristics. And yet, it is worth trying for all beginning entrepreneurs at least to understand the technology itself. For example, you can send simple letters to clients confirming registration on the site.

7 Sales Tools for an Online Store
Quality catalog

With the help of a beautifully designed catalogue, the seller demonstrates the product range