Groupon's Value Propositions Groupon has more

[sumonasumonakha.tu1]

Typically, it gets 50% of all closed sales. That usually represents a 75% loss for the merchant (cut and commission added). However, 97% of merchants ask to list deals more than once. Groupon's Business Model Canvas Let's take a look at Groupon Business Model Canvas below Groupon Business Model Canvas DOWNLOAD HIGH RESOLUTION PDF OF THE GROUPON BUSINESS MODEL CANVAS Groupon's Customer Segments Groupon's business model can be defined as a multi-faceted platform.


Its customer segments can be divided into two major ones: merchants and consumers panama phone number data . Merchants : These are the businesses that hire Groupon's services. They can be broken down into Business Size (national brands vs. local businesses); Business Type (Food & Beverage, Health & Beauty, Home & Auto, etc.); and Business Properties (types of deals, location, hours, price, etc.); Consumers : They are the people who buy the coupons and can be segmented based on geodemographics, interests (particularly related to the type of coupons they purchase) and behavior (browsing history, sharing on social networks, rating behavior, search history, etc.


). than one customer segment, and it has one value proposition for each segment. Consumers benefit from: Save money while discovering new things. They can experiment with new products and services without having to pay full price. This allows them to experience more places and try more products; Inspiring to try new things. Since they are not going to spend much, they can explore new choices and also inspire other people to do the same; Risk reduction in experiments.