How to Create a Shopping Feed in Google
Posted: Wed Dec 04, 2024 8:47 am
For eCommerce stores, Google Shopping campaigns are a huge opportunity to reach customers who are looking for products they already want and that you can provide. However, getting into the Shopping feed isn’t as easy as it might seem. In this guide, you’ll learn everything you need to know about getting your products into the Google Shopping pakistan b2b leads
feed and how to increase your chances of getting sales through this channel.
Contents hide
1 What is Google Shopping Feed?
1.1 Set up your Google Merchant Center account
1.1.1 Add all your settings and business information
1.1.2 Claim and verify your website
1.1.3 Add return and refund information
1.2 Add the Google Channel App to Your Shopify Store
1.3 Go through the Google Channel app checklist
1.4 Managing and optimizing product availability
1.5 Confirmation that the product has been approved and checking for errors and non-approvals
2 Types of Google Shopping Feeds
2.1 Google Merchant Center Feed
2.2 Submitting Product Inventory Updates
2.3 Advertising tape
2.4 Submitting Local Inventory Ads
2.5 Product Ratings Feed
2.6 Dynamic Remarketing Feed
3 Google Shopping Feed Optimization Tips
3.1 Product name
3.2 Product Description
3.3 Google Product Category
3.4 Product Type
3.5 Image
3.6 Price
3.7 Brand
3.8 Clothing categories
3.9 Manufacturer Product Number (MPN) and Google Trade Identification Number (GTIN)
3.10 Sales Tax
3.11 Delivery
3.12 Other necessary information
3.13 Individual labels
4 Shopify Apps for Google Shopping Feed
4.1 Simprosys
4.2 Nabu
5 Maximize Your Campaign's Performance Today
6 Google Shopping Feed FAQ
6.1 Related publications:
What is Google Shopping Feed?
As you can see from the image in the introduction, the Google Shopping feed is a type of slideshow (or carousel, if you’re familiar with Instagram/Facebook post types) that features products related to a search result. What sets it apart from social media posts, however, is that it’s made up entirely of Google ads, which you as a user may not always have control over. However, for businesses, this provides an opportunity to deliver contextual ads instead of purely behavioral ones (such as those using third-party cookies , which Google is phasing out). Now you know what Google Shopping feed ads are , we’ll show you how you can include your Shopify products in this feed so that when your target audience searches for products like yours, you have a chance to get your product to the top of the search results in the ad section.
Set up your Google Merchant Center account
The first step you need to take for this method is to set up a Google Merchant Center account . While setting up an account is relatively simple, there are a few sub-tasks you need to complete before attempting to connect your Shopify store. Go to the Merchant Center web page and click the Get Started button. There, you will need to set up your account:
Add all your settings and business information
The first piece of information Google will ask for is your website URL (which you'll need to verify before setting up shipping). But you'll also need to fill in some basic details (like your store name and headquarters location ).
Claim and verify your website
Here, all you need to do is click the button that says Claim URL. This will verify that you are the owner of your store and check that no other Google Merchant account is using the same URL.
]
Add return and refund information
Once your store URL is verified , you'll be able to add all the necessary return and refund information (which you should already have if you created a Shopify store).
Add the Google Channel App to Your Shopify Store
Once you've set up your Google Merchant account by following the steps in the guide, you can connect your account to Shopify using the Google Channel app in the Shopify app store.
Make sure you are logged into your Shopify account before attempting to add the app – this will make things easier. When you click the “Add App” button, a window will open showing you what permissions you will be giving Google by adding the app to your store. Simply scroll down after reading the information and click “Add Sales Channel”. You will then be able to connect your Google Merchant account by selecting “Connect a Google Account”.
Go through the Google Channel app checklist
Once you connect your Shopify store to your Google account , you'll see a checklist of tasks you need to complete before Google will show your products. It'll look something like this:
feed and how to increase your chances of getting sales through this channel.
Contents hide
1 What is Google Shopping Feed?
1.1 Set up your Google Merchant Center account
1.1.1 Add all your settings and business information
1.1.2 Claim and verify your website
1.1.3 Add return and refund information
1.2 Add the Google Channel App to Your Shopify Store
1.3 Go through the Google Channel app checklist
1.4 Managing and optimizing product availability
1.5 Confirmation that the product has been approved and checking for errors and non-approvals
2 Types of Google Shopping Feeds
2.1 Google Merchant Center Feed
2.2 Submitting Product Inventory Updates
2.3 Advertising tape
2.4 Submitting Local Inventory Ads
2.5 Product Ratings Feed
2.6 Dynamic Remarketing Feed
3 Google Shopping Feed Optimization Tips
3.1 Product name
3.2 Product Description
3.3 Google Product Category
3.4 Product Type
3.5 Image
3.6 Price
3.7 Brand
3.8 Clothing categories
3.9 Manufacturer Product Number (MPN) and Google Trade Identification Number (GTIN)
3.10 Sales Tax
3.11 Delivery
3.12 Other necessary information
3.13 Individual labels
4 Shopify Apps for Google Shopping Feed
4.1 Simprosys
4.2 Nabu
5 Maximize Your Campaign's Performance Today
6 Google Shopping Feed FAQ
6.1 Related publications:
What is Google Shopping Feed?
As you can see from the image in the introduction, the Google Shopping feed is a type of slideshow (or carousel, if you’re familiar with Instagram/Facebook post types) that features products related to a search result. What sets it apart from social media posts, however, is that it’s made up entirely of Google ads, which you as a user may not always have control over. However, for businesses, this provides an opportunity to deliver contextual ads instead of purely behavioral ones (such as those using third-party cookies , which Google is phasing out). Now you know what Google Shopping feed ads are , we’ll show you how you can include your Shopify products in this feed so that when your target audience searches for products like yours, you have a chance to get your product to the top of the search results in the ad section.
Set up your Google Merchant Center account
The first step you need to take for this method is to set up a Google Merchant Center account . While setting up an account is relatively simple, there are a few sub-tasks you need to complete before attempting to connect your Shopify store. Go to the Merchant Center web page and click the Get Started button. There, you will need to set up your account:
Add all your settings and business information
The first piece of information Google will ask for is your website URL (which you'll need to verify before setting up shipping). But you'll also need to fill in some basic details (like your store name and headquarters location ).
Claim and verify your website
Here, all you need to do is click the button that says Claim URL. This will verify that you are the owner of your store and check that no other Google Merchant account is using the same URL.
]
Add return and refund information
Once your store URL is verified , you'll be able to add all the necessary return and refund information (which you should already have if you created a Shopify store).
Add the Google Channel App to Your Shopify Store
Once you've set up your Google Merchant account by following the steps in the guide, you can connect your account to Shopify using the Google Channel app in the Shopify app store.
Make sure you are logged into your Shopify account before attempting to add the app – this will make things easier. When you click the “Add App” button, a window will open showing you what permissions you will be giving Google by adding the app to your store. Simply scroll down after reading the information and click “Add Sales Channel”. You will then be able to connect your Google Merchant account by selecting “Connect a Google Account”.
Go through the Google Channel app checklist
Once you connect your Shopify store to your Google account , you'll see a checklist of tasks you need to complete before Google will show your products. It'll look something like this: