Customer Demands: Accounting in Internet Marketing
Customers' requirements
Customer demands are constantly growing. This trend will continue in 2025 and beyond. To maintain interest in a product or service, businesses need to respond to potential customers’ requests.
Trying to sell a product, sellers strive to capture the attention of guests, but their efforts are often insufficient. The fact is that visitors to an offline or online store are overwhelmingly able to obtain information on their own. And at the same time, users do not need to seek help from one person who offers the product. Sufficient information is often publicly available and on various platforms.
Buyers' demands and sellers' correct actions
Internet marketing must respond to customer requests and expectations. Learn more about needs and responses:
1. The ability to cancel a purchase at any time , even after the money has been transferred. Clients feel like full participants in the process, even more so – the main person, will not take place. In order for the outcome to be positive, the seller has to provide guarantees, give the right to return the purchase. A separate topic in marketing is the “Ideal Buyer”. You can read more here .
2. Speed of implementation . The user has decided to cashapp phone number data now expects that the goods will be delivered to him or the service will be provided as quickly as possible. Therefore, short order fulfillment time and prompt response are important. Internet marketing responds by reducing the actions on the site that will lead to the order being placed. There should be a minimum of button presses, clicks, and registrations.
3. The desire to buy many different products in one place . Here, buyers' demands are expressed in the unwillingness to make additional efforts. But, for example, a virtual store does not necessarily have to have a million different items in its assortment, its own production or service center. It is enough to create and develop partnerships, aggregators, and cooperate with intermediaries.
An important factor
Internet resource visitors do not want to pay for information. They want to receive the necessary information for free, in an accessible and simple form. Without complex navigation. Without canvases of texts, feeling comfort and convenience. You can read more about website usability in this article .
Working channels of interaction are also important. And in 24/7 mode. For example, a feedback form for asking a question to an online manager or the ability to write a message in a messenger.
Therefore, the site must first of all fulfill the requirements of buyers, respond to visitors’ requests, and only then try to sell something.
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