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The downside of the goal is its low efficiency when working with a cold audience. In this case, the cost of one application will be unreasonably high, and the number of such applications will be small. To avoid this and not waste your budget, before launching conversion advertising, it is worth warming up the audience, for example, with advertising with the "Traffic" objective. Users who are already familiar with the product will be more willing to leave applications.

Another nuance is that the first 30-50 applications will have a ecuador mobile phone numbers database fairly high cost. Algorithms need enough time and data to learn. Once a significant number of applications are reached, advertising will become more targeted, and the cost per lead will decrease. (To track the fulfillment of goals and analyze their results, it is recommended to install the Facebook Pixel on the site and set up events that will be triggered when a conversion occurs.)


Catalogue sales
There are several options for using the goal with catalog sales:

connect the existing product catalog from the site to Facebook;
create a directory in the directory manager ;
Create a catalog using Facebook Business Manager .
The goal is suitable for companies with a large assortment. Facebook algorithms will show the target audience selections of products depending on their interests and online behavior.

Example of an ad with a carousel of products selected based on interests
Example of an ad with a carousel of products selected based on interests

Depending on the settings, algorithms can show an ad with a product:

those who added the product to the cart but did not purchase it;
who viewed the product on the site;
added to favorites etc.
Advertisement with a link to the product purchase page
Advertisement with a link to the product purchase page

To work with this goal, installing the Facebook Pixel and setting up goals may not be enough. It is recommended to set up a feed on the site with a product catalog in .xml format, which will generate data on the price, availability and other parameters of the product. From the feed, the data will be automatically pulled into the advertising account.