Lead Management: How to Manage Leads from Inbound Marketing
Posted: Wed Jan 22, 2025 6:18 am
Lead management may seem like a chapter that has been thoroughly explored in the era of inbound marketing, but perhaps some doubts are still widespread.
It is worthwhile, therefore, to discuss the topic better, so as not to miss any opportunity for interaction. We discuss this in today's article.
Lead Management: What is the Value of an Inbound Lead?
In the context of increasing the potential interesting contacts for the company , it is assumed that all have the same value: this is not the case.
A lead, therefore an inbound contact, is very different from an offline or outbound czech republic phone number database one. Inbound leads have already had ways to learn more about the company's services ; most likely they have already done a search on Google or on social pages, visited the website and looked at the pages they were interested in. Maybe they have already read the blog, watched videos and, without a doubt, provided their contact information .
New call to action
Obviously, this situation is different from when a contact receives an email or a cold call, since these people have not taken the time to learn about the company.
The bottom line? Inbound leads need to be treated differently than outbound leads. Let’s see how.
Incoming contact management
Since most inbound leads already have some knowledge of the company, it’s a good idea to avoid focusing the first interactions on the agency, the services it offers, and the results it has achieved.
Initial conversations and phone calls should be focused on leads.
It is advisable to make the first phone call or email dedicated exclusively to the customer, with the goal of getting to know them, understanding their challenges and problems, and identifying how you can help.
It is worthwhile, therefore, to discuss the topic better, so as not to miss any opportunity for interaction. We discuss this in today's article.
Lead Management: What is the Value of an Inbound Lead?
In the context of increasing the potential interesting contacts for the company , it is assumed that all have the same value: this is not the case.
A lead, therefore an inbound contact, is very different from an offline or outbound czech republic phone number database one. Inbound leads have already had ways to learn more about the company's services ; most likely they have already done a search on Google or on social pages, visited the website and looked at the pages they were interested in. Maybe they have already read the blog, watched videos and, without a doubt, provided their contact information .
New call to action
Obviously, this situation is different from when a contact receives an email or a cold call, since these people have not taken the time to learn about the company.
The bottom line? Inbound leads need to be treated differently than outbound leads. Let’s see how.
Incoming contact management
Since most inbound leads already have some knowledge of the company, it’s a good idea to avoid focusing the first interactions on the agency, the services it offers, and the results it has achieved.
Initial conversations and phone calls should be focused on leads.
It is advisable to make the first phone call or email dedicated exclusively to the customer, with the goal of getting to know them, understanding their challenges and problems, and identifying how you can help.