Less resources more flexibility

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Narrowly focused platforms spend less and have a small staff with expertise in the required area. This strategy has its advantages:


Greater operational efficiency. In a small team, most employees have a KPI tied to revenue—each person’s contribution is more transparent.
All employees are experts in one topic. They easily generate indonesia telegram database new projects or customized solutions in their field, responding to the changing demand of the audience. Multiplatforms often have to look for resources from outside for this.
Flexibility and speed in decision-making. You can make changes to the marketing budget or approve new creatives in one message, assemble a team and come up with a new product in a day without multi-level approvals.
Niche companies can also build their marketing more focused. They don’t need to advertise several different products at once, each with its own audience and specifics of buyer decision-making. Moreover, they can work out each promotion mechanic more deeply.

Multiplatforms allocate large budgets for promotion. They can afford to work in the minus on some product or channel and pull up indicators at the expense of another. Narrow-profile companies are forced to monitor expenses more strictly. They cannot contain products with low margins or invest in channels with unpredictable efficiency.

For example, if a niche school attracts users with a webinar funnel, it will hold dozens of events in different formats, compare the results, and bet on the best one. As a result, the niche company will get the maximum conversion at each stage for a specific product and audience.