Expand the range of options.

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For example, you sell an excellent antivirus with updates and technical support for 12 months for 1000 rubles.

To increase your prices, expand your range of offerings:

- Budget version (without updates and technical support) – 700 rubles per year.

- Medium version – the offer you are making saudi arabia mobile phone numbers database today – 1000 rubles per year, providing technical support and updating the antivirus.

- Premium version – medium + email protection + phishing protection + parental control – 1500 rubles per year. The client receives an antivirus with additional functions.

This allows you to increase loyalty, because your partners have a choice: to buy a cheap version or to purchase a high-end product with advanced functionality. There will be both, which guarantees an increase in profits due to customers choosing more expensive options.

Stay focused and see if expanding the range of options brings the desired effect. Sometimes budget options are unacceptable for buyers, but it also happens that the most expensive product in the line is not in demand.

Experiment first. Expand the line to two offers, adding a similar option with some improvements and double the price to the existing one. The sales statistics will speak for themselves. If people are willing to pay more for additional options, feel free to use the functionality expansion technique.

Replace expensive products with cheap ones.

This method won't work with services, but it is quite applicable to goods. You just need to find a good supplier whose product matrix will allow you to replace expensive products with cheap ones.

A striking example: "Everything for a dollar" at McDonald's. The dollar menu is the most popular promotion in the history of the fast food chain. For a long time, visitors had the opportunity to "construct" a meal from dishes for a dollar. When world prices for meat and other products skyrocketed, franchisees began to convincingly ask the creator of the franchise to cancel the promotion.

But the management made a different decision: all the expensive products were replaced with cheaper ones. Instead of cola and French fries, cookies and ice cream were added to the menu (which, by the way, was called "For a dollar or more") for a dollar per serving. Their cost is lower than that of soda and French fries, and they bring in more tangible income for the chain.