7 Key Traits of Generation Y

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Finding common ground with millennials is not easy for parents, teachers, mentors and bosses at work. Their view of the world is not always clear, especially now, with the total desire for individuality, when each person wants to stand out from the crowd. Psychologists have identified key features that are inherent to varying degrees in all representatives of Generation Y.

Big ambitions.

Here, as they say, it is impossible to keep up taiwan mobile phone numbers database with the "Yers". But their priorities are strikingly different from what their predecessors were striving for. Millennials, unlike their elders, do not set themselves the goal of climbing the career ladder in the usual sense, they are indifferent to status positions and are not going to constantly chase a higher salary.

“It is much more important,” the representatives of Generation Y are sure, “to listen to the call of the heart and obey it.” They will definitely choose between career growth and the opportunity to do what they love in favor of the latter.

Individualism to the highest degree.

This has already been mentioned above, but it is worth emphasizing once again: millennials have completely different requirements for work and life than older people. This is largely explained by the realities characteristic of the period of growing up of the "Yers", in particular the abolition of mandatory distribution to a place of work after universities, the absence of a rigid connection between "study and employment".

They are guided by freedom of choice as the main criterion, no matter what area it concerns, be it immersion in a subculture or developing their own business.

Financial independence and confidence in their own future are not an end in themselves for the "Yers". The values ​​of Generation Y are determined by the opportunity to realize their talents, intellectual and creative potential, to create something special that will cause envy and admiration in others.

Prolonged infantilism.