Brand media: does business need them or not?

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Companies create brand media to increase their visibility and communicate with the audience on a deeper level. It is important to understand whether you need brand media or a Telegram channel is enough, because launching and developing the former is an expensive and labor-intensive process. How brand media are structured and when kenya telegram database a company should think about it, says Yulia Mikhailova, Director of Development of the SCAN-Interfax Media and Social Media Monitoring and Analytics System.

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Let's understand the terms
Brand media is a thematic publication founded by a company. As a rule, it covers niche topics that are in the sphere of interests and values ​​of the company. Popular examples: Tinkoff Magazine (Tinkoff), Kinzhal (Yandex Praktikum), PSZhR (Aviasales). As we can see, the name of the publication does not always include the official name of the brand.

A quality brand media can well become a news agenda generator. For example, we have tracked that Tinkoff Magazine is referenced by well-known media, including the TASS news agency.



Basically, brand media exist in the format of separate online publications with their own website and staff. But recently, the boundaries of brand media have been erased and the concept itself has expanded. Now it includes official Telegram channels of companies, corporate blogs on the website, podcasts, and even email newsletters.