The day-to-day life of this channel is based, above all, on short, dynamic, expressive and striking videos. Many are funny, others appeal to the emotional and, in many cases, are strange or bizarre. However, popularity and virality are its main ingredients . For all these reasons and for practical purposes, marketing and communication professionals use Tik Tok for companies in three directions.
♦ Influencer marketing
The most followed and valued people on this social network can become switzerland consumer email list prescribers of your products or services . They know the essence and the ins and outs of this communication channel perfectly, so they manage to transmit commercial messages and brand attributes in the most appropriate way for the format.
In addition, you can benefit from their audience to expand yours, stand out from the competition and increase brand awareness and appreciation .
♦ Paid ads
Tik Tok Business offers different, constantly evolving formulas for incorporating advertising content into its platform. Its presence is still recent, so the always counterproductive saturation has not yet occurred.
You can include ads in your feed , share corporate-inspired video effects , or launch engaging hashtags .
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