The parallel between SEO and Pokémon
Posted: Wed Dec 04, 2024 9:46 am
Want to understand how to succeed with an SEO strategy? Then go back to the basics of the famous Nintendo game. Pretend you're new to Pokémon!
Have you ever played Pokémon Blue, Red, Gold, Leaf Green, Ruby Red etc.? Then you have already understood the best method to succeed in increasing the number of users on your website to improve its natural referencing . In this article, we will take Pokémon Blue as an example and explain how to succeed in your natural referencing strategy.
The first level of SEO for your website
When you leave Pallet Town, you only have one Pokémon in your azerbaijan telemarketing data pocket: the one that was given to you by Professor Oak, and it is only level 5, which is a very low level considering that Pokémon can reach level 100. Your website is the same: at the start, it is still very weak in the eyes of Google and we can measure some indicators right now:
Trust Flow : This is also measured between 0 and 100 and represents your site's trust index in Google's eyes. In general, when your site has just been put online, your Trust Flow will be between 0 and 5.
The number of keywords : this is the list of expressions and keywords that can be searched on Google and thanks to which your site can be found. For example, "Pokémon Red" is a keyword that can be used to find the Nintendo site. If you work in the hotel industry, "book a four-star hotel" may be a keyword on which you absolutely want to be present to find new customers. Similarly, at the very beginning, you will only have a very small number of keywords on your website.
At this stage, your website also leaves Bourg Palette. It has a very low level, so it is useless to try to be positioned on keywords that are very difficult to conquer. To measure the difficulty of a keyword, we use an indicator:
The KD, or Keyword Difficulty: it is expressed between 0 and 100 and the closer a keyword is to 100, the more difficult it will be to be in first place or to beat its competitors on this keyword. For example, "gmail" has a KD of 96. It's like deciding that your first fight would be against Peter's Dragonite at the end of the Pokémon League, you have no chance.
Choose easy keywords and capture them
So here's the context: when your site is online, it is probably very weak and you have never trained it, so there is no question of tackling complicated keywords whose KD would be between 50 and 100. We therefore start by capturing level 3 Pidgey before facing Tauros.
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Let's take an example: you manage a high-end hotel in Reims. We could imagine that you would want all Internet users who type "hotel" on Google to be able to find you. With 1.5 million searches each month, we can understand that. But
Have you ever played Pokémon Blue, Red, Gold, Leaf Green, Ruby Red etc.? Then you have already understood the best method to succeed in increasing the number of users on your website to improve its natural referencing . In this article, we will take Pokémon Blue as an example and explain how to succeed in your natural referencing strategy.
The first level of SEO for your website
When you leave Pallet Town, you only have one Pokémon in your azerbaijan telemarketing data pocket: the one that was given to you by Professor Oak, and it is only level 5, which is a very low level considering that Pokémon can reach level 100. Your website is the same: at the start, it is still very weak in the eyes of Google and we can measure some indicators right now:
Trust Flow : This is also measured between 0 and 100 and represents your site's trust index in Google's eyes. In general, when your site has just been put online, your Trust Flow will be between 0 and 5.
The number of keywords : this is the list of expressions and keywords that can be searched on Google and thanks to which your site can be found. For example, "Pokémon Red" is a keyword that can be used to find the Nintendo site. If you work in the hotel industry, "book a four-star hotel" may be a keyword on which you absolutely want to be present to find new customers. Similarly, at the very beginning, you will only have a very small number of keywords on your website.
At this stage, your website also leaves Bourg Palette. It has a very low level, so it is useless to try to be positioned on keywords that are very difficult to conquer. To measure the difficulty of a keyword, we use an indicator:
The KD, or Keyword Difficulty: it is expressed between 0 and 100 and the closer a keyword is to 100, the more difficult it will be to be in first place or to beat its competitors on this keyword. For example, "gmail" has a KD of 96. It's like deciding that your first fight would be against Peter's Dragonite at the end of the Pokémon League, you have no chance.
Choose easy keywords and capture them
So here's the context: when your site is online, it is probably very weak and you have never trained it, so there is no question of tackling complicated keywords whose KD would be between 50 and 100. We therefore start by capturing level 3 Pidgey before facing Tauros.
Default
Let's take an example: you manage a high-end hotel in Reims. We could imagine that you would want all Internet users who type "hotel" on Google to be able to find you. With 1.5 million searches each month, we can understand that. But