Your online customer service says a lot about your company

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After completing a well-planned digital campaign, you will begin to see results. At first, it will be just a few, but quickly your online sales will increase and all your efforts will pay off. Congratulations!

But even if your results are good and selling online becomes relevant for your company, your work is not over yet. Resting on your laurels is a very easy mistake to make. Because you might think that the sale is the end of the cycle and the truth is that there is one element missing to close it completely: after-sales service.

It's true that the primary goal of your digital marketing strategy is to increase sales, but you shouldn't lose sight of the fact that you need to keep your customers happy. They need to know that the company behind the product or service they bought is willing to help them. And if your after-sales service is effective, vp technical email database building a positive relationship with your customers will be almost as rewarding as the effort you put into them when they were still sales prospects.

Why is customer care so important?
Because it is the best way to build a good image for your brand while creating a group of people who will be willing to recommend your products and services to others. According to a survey by Dimensional Research, 90 % of online shoppers said that a positive review of the product or service has a great influence on their purchase decision. Likewise, 86% are influenced by negative reviews.

This just goes to show that you should never underestimate the power of word of mouth. In digital marketing, a bad review can start an avalanche of complaints, as happened in the case of United Airlines and Dave Carroll's guitar . Likewise, a good review can attract all the attention your brand needs and give you a positive image in the eyes of potential customers.

How to provide good customer care
The most important thing to provide good after-sales service is to maintain constant contact with your customers.

Do you know if they are satisfied with your products or services? What did they like most? What did they like least? Once someone agrees to be your client, they become an invaluable source of information. By being in contact with these people, you will not only be able to evaluate your products and services with valuable feedback, but you will also be able to identify opportunities for immediate improvement.