How to know if your digital marketing campaign was effective

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What is the objective of your digital marketing campaign? This is the fundamental question you must ask yourself for any effort you are going to undertake. Before creating a content offer , uploading it to your website and promoting it on your digital platforms, you must be very clear about what you expect from all these actions. Without defined objectives, it will be very difficult for you to clearly measure the effectiveness of your campaign.

Campaign objectives can vary widely: perhaps you want to increase the number of leads or find more customers in a new market segment. Perhaps your goal is to increase brand awareness or gain a larger audience for your products and services. Each objective will have a different way of measuring its results and will therefore require different information.

If you have followed our advice to create a campaign, vp media email database one of your main objectives should be to increase the number of leads and customers. Therefore, the information that interests you most to verify the overall performance of your actions is that which is linked to the landing page containing the offer.

Each of these metrics will give you insight into a specific aspect of your campaign. If any of them performed less than expected, it means that there are parts of your campaign that need improvement. That's why it's important to take the time to analyze each of the results.

Low number of views: This means that your offer promotion strategies are not being effective. Analyze what your biggest source of traffic is and why it is performing better than the rest. You can apply what you have learned to the channels that are not yielding results and thus improve the number of visits.
Lower than expected conversion rate: This can indicate 2 things: your offer is not appealing to your audience or your landing page needs to be optimized. Maybe you need to use different language to attract people. Maybe the images you use are not appealing. Maybe the format of the offer is not right. To fix this problem go back to your target audience analysis and determine what went wrong.

Few new leads: This may mean that your contacts are not sharing the offer with other people. It is important that your landing page is easy to understand and share. If this is not the problem, you may need to look for new spaces to promote your offer. This problem can also be caused by what was said in the previous point. If your offer and landing page are not eye-catching, no one will share them. Go back, once again, to the analysis of your target audience and you will surely find what is failing.

Low number of customers: If this metric is the one that shows problems, you need to analyze the relationship between the marketing and sales teams . Are the leads that marketing creates ready to be contacted by sales? Is the sales team making the necessary contacts with each lead?
Each of these metrics will help you identify weaknesses and strengths in your digital marketing campaign. However, you should not lose sight of the bigger picture. Focus on the main objectives you set out at the beginning and analyze all the elements of the campaign. Only then will you be able to determine what was effective and what needs to be changed to achieve better results.