Develop an agreement between departments

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With the previous 2 steps you will have a defined process that will meet the requirements of the marketing and sales teams.

The next step is to create a true commitment between both teams to meet joint goals. In this agreement, the marketing department agrees to deliver a certain quantity and quality of leads each month to help the sales team meet its quota. In exchange, the sales team agrees to follow up on those leads in a timely manner and make a certain number of contact attempts before abandoning the lead.

Technically, the sales cycle begins when a user enters the website and ends when accounting directors email address they become a customer. With 360 marketing, all the steps in this process will be clearly defined and monitored so that you can have concrete results. If you want to learn more about 360 marketing, we invite you to download our free ebook and start revolutionizing your company's digital marketing.

What does sales need from the leads that marketing delivers to them? It is important to define what profile each prospect should have, what information they should know and what steps they should have taken before being handed over to sales. Knowing this, the marketing team will be able to focus their actions to the maximum and get the best results.

Although it may seem obvious, it is important to note that any definition that results from this process must be based on data and not on speculation or sales instincts. Use all the data you obtain from marketing software and CRM to ensure that your work is tied to reality and will be useful in the future.

Running a digital marketing campaign seems like an easy thing to do. In the end, it’s just about getting your message across to as many people as possible, right? Well, no. A digital campaign is much more complex to carry out and requires more than just “a good message and a good channel.”

Before you can think about 360 marketing , you'll need to get marketing and sales to work together to meet common goals. While both departments are responsible for different aspects, the ultimate goal for both is to increase sales and the company's profits.
By defining a sales process, you'll make the need to work together visible and consistent for both teams. To achieve this, you should follow these steps:

By following these 4 steps, you will have the foundations to start your 360 marketing process. Once you have enough information and an organized plan, you can propose joint work plans to the sales team. Remember that the important point is to establish a joint work framework that will maximize the results and profits obtained.