After Facebook: Converting leads into customers
Posted: Thu Jan 23, 2025 5:22 am
We recently taught you how to attract your Facebook fans to your website . With this, you have managed to have a constant flow of people interested in your products or services and you have also optimized the dissemination of your information. Now, the next step to take advantage of this social network is to convert those visitors into sales prospects and, later, into customers.
1. Perfect your lead scoring: If you followed our tips to drive your fans to your website, you've probably got plenty of people coming to your site and downloading your offers. Now it's time to convert them into customers. To do that, you need to analyze and use the data you've collected from your forms to perfect your lead scoring.
This means you need to know what your audience wants to guide you in generating more effective content and delivering it in the most efficient way. The most important thing is to quickly and effectively determine the key characteristics of your audience in order to know how to reach them. Only if people find what they are looking for will you be able to move faster in the sales process.
2. Automated workflows: An important part of the sales process is the follow-up you do with each prospect before and after they become a customer. That's why it's important to create workflows that send automated emails when someone fills out a form or when a prospect is added to a specific mailing list. For example, you could thank those who download one of your offers and, after a few days, repeat your contact with a CTA that leads to additional material on the topic they're interested in.
By customizing your workflows, you'll need to segment each person into different groups based on their characteristics, interests, and status in the sales process. This will create a more focused follow-up system than if australia physiotherapist email database you were treating all of your Facebook leads in one way. For example, you can create different workflows for leads who came in for different offers. Then, follow up differently for each group, sending them relevant, targeted information.
3. Study your analytics: You’ve invested a lot of time into your Facebook strategy by now. You’ve created interesting content, made engaging CTAs and effective landing pages. You’ve also segmented your audience and already have some sales leads. It’s time to make sure all this work is generating new customers.
Your website should have a tool installed that measures its analytics so you can easily quantify your results. One of the most widely used and easy-to-use tools is Google Analytics. With the information from your tool, you can see which CTAs and landing pages are most effective and which are not yielding the expected results. You can also find out which posts and offers are most attractive to your audience and thus improve those that do not receive much traffic.
By keeping up with your page's performance, you can track every action a Facebook fan takes and how many of them are turning into leads or customers. This way, you'll have real data on the effectiveness of your social media efforts and understand how your Facebook presence is contributing to new customers.
By following these steps, you will be able to have highly-developed prospects ready to become customers. From here on out, it's a matter of making sure that the prospects you send to the sales department become customers. How do you do that? It's not as difficult as you think, but that topic will be covered in our next post.
1. Perfect your lead scoring: If you followed our tips to drive your fans to your website, you've probably got plenty of people coming to your site and downloading your offers. Now it's time to convert them into customers. To do that, you need to analyze and use the data you've collected from your forms to perfect your lead scoring.
This means you need to know what your audience wants to guide you in generating more effective content and delivering it in the most efficient way. The most important thing is to quickly and effectively determine the key characteristics of your audience in order to know how to reach them. Only if people find what they are looking for will you be able to move faster in the sales process.
2. Automated workflows: An important part of the sales process is the follow-up you do with each prospect before and after they become a customer. That's why it's important to create workflows that send automated emails when someone fills out a form or when a prospect is added to a specific mailing list. For example, you could thank those who download one of your offers and, after a few days, repeat your contact with a CTA that leads to additional material on the topic they're interested in.
By customizing your workflows, you'll need to segment each person into different groups based on their characteristics, interests, and status in the sales process. This will create a more focused follow-up system than if australia physiotherapist email database you were treating all of your Facebook leads in one way. For example, you can create different workflows for leads who came in for different offers. Then, follow up differently for each group, sending them relevant, targeted information.
3. Study your analytics: You’ve invested a lot of time into your Facebook strategy by now. You’ve created interesting content, made engaging CTAs and effective landing pages. You’ve also segmented your audience and already have some sales leads. It’s time to make sure all this work is generating new customers.
Your website should have a tool installed that measures its analytics so you can easily quantify your results. One of the most widely used and easy-to-use tools is Google Analytics. With the information from your tool, you can see which CTAs and landing pages are most effective and which are not yielding the expected results. You can also find out which posts and offers are most attractive to your audience and thus improve those that do not receive much traffic.
By keeping up with your page's performance, you can track every action a Facebook fan takes and how many of them are turning into leads or customers. This way, you'll have real data on the effectiveness of your social media efforts and understand how your Facebook presence is contributing to new customers.
By following these steps, you will be able to have highly-developed prospects ready to become customers. From here on out, it's a matter of making sure that the prospects you send to the sales department become customers. How do you do that? It's not as difficult as you think, but that topic will be covered in our next post.