Four ways to improve the positioning of your website
Posted: Thu Jan 23, 2025 5:35 am
In a previous article we talked about the 3 most damaging mistakes when it comes to link building to increase the authority and relevance of your page. Now, we want to focus on the practices that will really help you.
An effective link building strategy focuses on high-quality original content that creates and provides value to users and has an engaged audience. Although this link building process is neither easy nor fast, it is the best safeguard against future algorithms that search engines may implement, since these will promote pages that demonstrate authority and good management of their content.
So how do we create high-quality content that attracts links to our site? There are several ways:
1. Quality content
We've already talked about the importance of a blog in your digital strategy . It's the perfect place to write about your company and your activities, but always following a basic premise: everything you write and publish must australia school email database have some benefit or be of interest to your target audience. As long as you do this, people who read your blog will be more willing to link to your page.
To create engaging and useful content, you need to consider your target audience, their interests, and their tastes. You'll also need to vary the type of content and create engaging ways to present it. Consider making infographics, videos, and other forms of visual content that are easily shareable.
2. Product launch
If you are planning to launch a new product or service, or if you have some news relevant to your target audience, it is a good idea to create buzz that will get people talking about your business. Depending on the magnitude of your news, it could be picked up by news services, or even mentioned on other pages, which means links to your content and one more step to cement your authority in the media.
3. Guest writers or columnists
While networking and building relationships takes time, it is a very effective way to keep your business and content in the minds of people who may be interested in linking to your page. That's why it's important to do your research and make a list of influential people and pages in the media so you can start engaging with them.
Follow and interact with them on Twitter and other social media. If they have interesting content, take the first step and link to their pages. This will get their attention and motivate them to do the same. Reciprocity is a very useful thing.
If you manage to interest an influencer in your content, you can even propose to be a guest writer on their page or vice versa. This way, the blog will receive fresh and new material and the writer will have the freedom to manage the anchor text of their links and the keywords of the text. It is a win-win situation.
4. Ask politely
We're not suggesting that you send emails to every webmaster you meet asking for links to your site. That's the quickest way to annoy them and create an air of SPAM around your company. What we are saying is that there are circumstances where asking for a link to your site is okay.
For example, let's say your company was mentioned on a page with some authority. The mention is well done and they even cite the source where they got the information but they didn't add any link to your page. In this case, it's reasonable to send them an email thanking them for the mention and asking them to link directly to the source when citing it.
Using these 4 strategies to build good links will take time and effort, but the results will be noticeable. Not only will you increase the authority of your page and the reputation of your company, but you will be prepared for the new search engine algorithms and your website will always be well positioned.
An effective link building strategy focuses on high-quality original content that creates and provides value to users and has an engaged audience. Although this link building process is neither easy nor fast, it is the best safeguard against future algorithms that search engines may implement, since these will promote pages that demonstrate authority and good management of their content.
So how do we create high-quality content that attracts links to our site? There are several ways:
1. Quality content
We've already talked about the importance of a blog in your digital strategy . It's the perfect place to write about your company and your activities, but always following a basic premise: everything you write and publish must australia school email database have some benefit or be of interest to your target audience. As long as you do this, people who read your blog will be more willing to link to your page.
To create engaging and useful content, you need to consider your target audience, their interests, and their tastes. You'll also need to vary the type of content and create engaging ways to present it. Consider making infographics, videos, and other forms of visual content that are easily shareable.
2. Product launch
If you are planning to launch a new product or service, or if you have some news relevant to your target audience, it is a good idea to create buzz that will get people talking about your business. Depending on the magnitude of your news, it could be picked up by news services, or even mentioned on other pages, which means links to your content and one more step to cement your authority in the media.
3. Guest writers or columnists
While networking and building relationships takes time, it is a very effective way to keep your business and content in the minds of people who may be interested in linking to your page. That's why it's important to do your research and make a list of influential people and pages in the media so you can start engaging with them.
Follow and interact with them on Twitter and other social media. If they have interesting content, take the first step and link to their pages. This will get their attention and motivate them to do the same. Reciprocity is a very useful thing.
If you manage to interest an influencer in your content, you can even propose to be a guest writer on their page or vice versa. This way, the blog will receive fresh and new material and the writer will have the freedom to manage the anchor text of their links and the keywords of the text. It is a win-win situation.
4. Ask politely
We're not suggesting that you send emails to every webmaster you meet asking for links to your site. That's the quickest way to annoy them and create an air of SPAM around your company. What we are saying is that there are circumstances where asking for a link to your site is okay.
For example, let's say your company was mentioned on a page with some authority. The mention is well done and they even cite the source where they got the information but they didn't add any link to your page. In this case, it's reasonable to send them an email thanking them for the mention and asking them to link directly to the source when citing it.
Using these 4 strategies to build good links will take time and effort, but the results will be noticeable. Not only will you increase the authority of your page and the reputation of your company, but you will be prepared for the new search engine algorithms and your website will always be well positioned.