Nos sentamos con Gillian a principios de año y tuvimos una conversación en profundidad about all of this. When it comes to talking about some of the key differences between creating and selling online courses versus membership sites, Gillian really knows her stuff.
In this post, we'll share with you the highlights of our conversation with Gillian. If you've ever wanted to learn from someone who has found success with both online courses and membership sites, this post is for you.
Gillian Perkins
Sociedad StartUp
Advantages of online courses
I started selling online courses about six years ago. Looking back, I wish I could have realized that I was one of the first to do it. Of course, there were people selling online courses before list of austria consumer email that, but I just assumed that a lot of people were selling them, that that was a thing of the past. I now realize that I was at the forefront of popularizing online courses. I wish I had known what the advantage was, because I had no idea.
Less customer service:
Online courses – unlike a membership site – don’t require a lot of ongoing support. The things you will run into will typically be smaller. For example, if people want a refund or something. But for the most part, our courses don’t come with an added benefit of support.
Students can easily self-direct:
In our business, we sell self-paced courses. Obviously, this gives our students a lot of freedom to be able to work at their own pace. Plus, they aren't paying the premium prices that would go along with mentoring, coaching, or consulting.
Sales are more passive:
Our online courses became a very good source of passive income for our business. In fact, they are probably one of the most passive aspects of my business to this day. Right now, we are bringing in between five and ten thousand dollars a month from courses. That's about a quarter of our business's revenue. The way we've designed it allows it to be largely "set it and forget it" on our part, as long as we have some sort of system in place to consistently drive potential customers into that funnel.
