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How to effectively conduct SEO in Webflow?

Posted: Wed Dec 04, 2024 10:21 am
by messi67
SEO activities in Webflow are easy to implement. This is helped by the intuitive CMS system, as well as easy access to many functionalities related to website positioning. How does it look in practice? And is it worth choosing Webflow if we want to ensure good website visibility in Google?

Contents
Is Webflow good for SEO?
Webflow vs WordPress - Which is Better for SEO?
Webflow and SEO - technical issues
SEO in Webflow - content and links
Is Webflow good for SEO?
Of course, yes - although the software itself is just the tip of the iceberg. Even the best-chosen one will not provide you with ideal SEO results. Webflow does support website positioning, but most of the work is still done by the SEO specialist or interactive agency, which takes care of other activities related to improving the website's performance.

Strategy plays the biggest role - appropriately advantages of our nurse data selected content marketing, internal linking and off-page links. Also important are keywords responsible for conversion, sales funnel and UX of the website.

However, SEO in Webflow provides a solid foundation for conducting subsequent positioning activities.

Webflow vs WordPress - Which is Better for SEO?
Both systems, managed in an appropriate manner, contribute to the development of the site and its position in organic Google results. However, it is necessary to pay attention to several aspects that make Webflow a clear winner in SEO. Why?

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Webflow is faster and lighter than Wordpress
And all through clean source code, which is generated by Webflow. This makes the page load faster and does not show unexpected errors. Additionally, Google robots analyze the page faster and more effectively in terms of its subject matter for SEO.

Webflow has no plugins
Wordpress enthusiasts love it for its countless plugins. There are plugins for almost everything. However, it is these plugins that can contribute to the load on the site and, for example, problems with displaying certain elements on the page.

Webflow doesn't have these features. SEO works much better because there are no plugins that slow down the site.

Better Hosting for SEO
Webflow is famous for its stable Amazon servers. They are practically indestructible. Secure and fast hosting works wonders for the positioning of the page.

See our comparison: Webflow vs WordPress, which platform to choose?
Webflow and SEO - technical issues
Now let's take a look at 9 elements in Webflow that make SEO a lot easier.

Website indexing
In order for Google to freely index your site, you first need to allow it to do so. Therefore, the first step - which starts SEO in Webflow - is to start indexing.

In the SEO settings, the function to disable indexing in Webflow should be unchecked - as in the picture below. Thanks to this, you have full control over the date of the first indexation and you can only schedule it after you have created a database of valuable content.

Indexing your website in webflow
Source: webflow.com
Built-in SSL certificate
It plays an important role in positioning. The SSL certificate provides a secure, encrypted connection for your customers, which is especially important for online stores on Webflow - due to the large amount of private data transferred.

Responsiveness
Since 2018, with the introduction of the “Mobile First Index,” Google has favored sites that are mobile-friendly. And Webflow makes it easy to design that.

This means you can be sure that your website will always look great - no matter the size of the screen it's displayed on.