With nearly all of 2019 still ahead of us, we decided to create a cheat sheet of sorts, to help affiliates with a tough decision – what offers to promote this year.
And who can possibly know better about trending verticals and hot offers than top CPA networks?
Today, we invited experts from the 10 biggest CPA networks to share their predictions for 2019. We’ve asked them two questions:
Which vertical will be the most perspective in 2019?
What verticals are losing their positions?
And here’s what they said.
Constantine Gor, CEO at AdCombo
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Which vertical will be the most perspective in 2019?
The recent year List of Russia Cell Phone Numbers has shown that Nutra vertical has reached its peak in tier-1 regions. It has no potential there so Nutra will go on its growth in tier-2 and tier-3 geos. The niche of the online marketing experienced the gradual change in traffic distribution: Facebook and Google own the most of the quality commercial traffic, thus we’ll have to play according to their rules. That means we will face changes in the quality of approaches and funnels used in Affiliate Marketing. Affiliates will no longer run black-hat ads, as they will have to turn to white-hat methods.
The market of e-commerce and dropshipping is big enough. We can predict its growth in tier-3 regions. The big guys will adapt and get stronger, while the small players leave the market. The niche is getting more difficult, so those who already gain enough experience and expertise have a chance to survive.
Quite unexpectedly that gambling vertical rocks in 2019. They demonstrate massive expansion in RU affiliate market. We suppose it will soon expand the same as Nutra COD did years ago.
What verticals are losing their positions?
Everything connected to crypto will definitely decrease. At least until BTC start anomaly grows – there is no chance for crypto offers.
Forex and Binary options will go on their fall. People get smarter, and forex niche has reached its peak, so the only it can expect is decadence.
The era of mobile apps and mobile subscription has gone away. The governments all over the planet started regulating this market strictly, so it’s hardly possible, mobile will be popular in CPA.
It is easy to predict that Nutra “free trials” will come to stagnation. A lot of scam on that market lead to strong regulations in tier-1 geos, while “free trial” subscriptions have never been popular in tier-2 and tier-3. So “free trials” will not be popular in 2019.
Olivier Bourque, VP of Business Development at CrakRevenue
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Which vertical will be the most perspective in 2019?
We’ve already started to see a crossover between adult and mainstream markets. One thing’s for sure, it’s incredibly more complicated distinguishing a clear line in the sand between certain industry offers and products aimed at both affiliates and advertisers.
That said, Erectile Dysfunction is definitely the vertical to watch in 2019. Not the fake pills, but the real ones. This represents a $5 billion market in the US alone.
Now that the patent for Viagra has expired, a wave of legitimate alternatives has been flooding the market. Pills like these are no longer reserved for just middle to late age males: young adults are known to be turning to these types of E.D products more and more not only for the occasional E.D. need, but for greater peace of mind in social situations that could turn romantic on a dime at any time.
In fact, we’ve started campaigns with BlueChew – the only chewable alternative to Viagra™ and Cialis™ a few months ago, and these have been the fastest growing and most profitable campaigns of the past 5 years at CrakRevenue. This vertical is definitely one of our top focuses in 2019.
What verticals are losing their positions?
Well, Cryptocurrency, for one.
Two years ago, crypto was the talk of town.
Today? It’s lost momentum ever since Bitcoin reached that all-time high and it’s been on the decline ever since. Do we think Crypto is dead? No, we don’t necessarily think so.
But do we think Crypto is losing the promising position it once had? We do – and for this reason – we think it makes it a lot more challenging for a web marketer to build any semblance of long term success with it, considering the wildly fluctuating market swings the market’s been experiencing.
Guillaume Favier, Team Leader at Spicyoffers.com
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Lead Generation Sweepstakes, Dating (mainstream & adult) and e-Commerce will certainly be part of the top verticals of 2019.
Lead Gen Sweepstakes do well due to the fact that people obviously love and will always love to win prizes like iPhones, exotic vacations or vouchers from well-known brands, for example. Also, the flow is easy as it works through a submission form. In addition to that, more and more ad-networks are launching push notification format which is performing like a charm for that type of offers.
Dating was, is, and will keep being a great vertical with big demand, for both adult and mainstream verticals. Even though it is quite competitive, there is plenty of opportunities given the size of this industry and all different niches. Your first critical task is to find the ones that have the most potential on your traffic.
