Estadísticas de retransmisión en directo
Posted: Thu Dec 05, 2024 4:53 am
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
para empresas y profesionales del marketing
Unlock the potential of live streaming in the enterprise, where 80% of people prefer live streaming to blogging, and live-streamed shopping events are set to drive a staggering $25 billion in sales by the end of 2023, revolutionizing the way consumers engage with brands.
The battle of video versus blog
In the age-old debate of video versus text, a whopping 80% of people have spoken: they'd rather kick back and watch a live stream than dive into a blog.
And when it comes to interacting with brands, live streaming takes the cake, with a cambodia email list staggering 82% of consumers preferring this interactive medium over more static social media posts.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
The rise of live shopping
Picture this: Live shopping events will take over, generating a whopping $25 billion in sales by the end of 2023. What’s the secret sauce?
Well, popular streamers are the wizards behind the curtain, weaving their influence and driving online shoppers to open their wallets. In fact, 64% of Twitch viewers hit the “Buy Now” button when their favorite streamer gives the thumbs up.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Marketers and the frontier of live video
Guess who's jumping on the live video bandwagon? Retailers. Some 35% are using live video to showcase their products, and that percentage is only growing—it's growing at a steady 20% year-over-year.
Not only that, 28% of marketers are digging deeper into their pockets, investing more in the captivating world of live streaming.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Businesses, Brands and the Live Video Buzz
Business presentations just got a facelift: 55% of companies are incorporating live video to bring their messages to life. Why? Because a whopping 82% of consumers prefer live broadcasts to the typical social media updates from their favorite brands.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Consumer desires and millennials' purchasing habits
Los consumidores han hablado: 54% quieren más contenidos de vídeo de sus amadas marcas. No es sólo un deseo; es una necesidad.
And when it comes to millennials, 75% or more believe livestreams are their faithful companions, helping them compare products while navigating the vast online shopping landscape.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Live streaming statistics for games and eSports
Enter the electrifying world of gaming and eSports live streaming, where the market is projected to reach $11.69 billion by 2023, Twitch holds the gaming crown with 47% of US gamers tuning in, and livestreaming in China is on a meteoric rise, expected to hit 4.9 trillion yuan.
The power game
There's a lot at stake in the epic world of video game live streaming, with the market set to reach a whopping $11.69 billion by the end of 2023.
Hold on to your consoles because gaming is growing strongly: an expected increase of 9.28% between 2023 and 2028 will boost the market volume to an expected $18.22 billion. And it's not just about the numbers; it's about the users.
By the end of 2027, some 1.7 billion users are expected to be immersed in the world of live gaming.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
The Billion Dollar Game of Live Trading
The live streaming e-commerce market is the unsung hero, set to reach a staggering $31.7 billion by the end of 2023.
That’s almost three times the market value recorded in 2021! Live commerce, which currently accounts for 2% of the e-commerce market and 0.3% of the retail market, is set to dominate, and is projected to reach $67.8 billion by 2026, grabbing over 5% of the e-commerce market share.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Asia-Pacific: The hub of live trading
When it comes to live commerce, the Asia-Pacific region is stealing the spotlight. A whopping 17% of online shoppers in the region are actively engaged in live commerce sales.
The UAE is not far behind, with 16% of online shoppers jumping on the live commerce bandwagon. Here’s a glimpse of the global interest in live commerce:
Asia-Pacífico: 17%
Emiratos Árabes Unidos: 16%
Estados Unidos: 14%
América Latina: 8%
Europa: 5%
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
The quest for Chinese trade
Hold on to your yuan! China's live trading market is on a rocket trajectory, expected to reach 4.9 trillion yuan by 2023.
Meanwhile, live commerce TikTok is set to flex its muscles with a gross merchandise value of $20 billion in Southeast Asia by the end of 2023. Live commerce GMV in Southeast Asia is soaring at a staggering compounded rate of 30% per month.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Dollars and common sense: Live shopping in the US
The United States is turning things upside down with a whopping $17 billion spent on in-store shopping in 2022. It’s not just a trend; it’s a shopping revolution.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
US Buyer Outlook
Wondering why American shoppers are diving into livestreams? Well, 39.7% are chasing those great deals, while 38.2% want to explore new products.
It’s not just about buying; it’s about the experience. Three in ten American livestream buyers are drawn to the emotion of the purchasing journey.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
US-Specific Live Streaming Statistics
Navigate the ins and outs of live streaming in the US, where 158.2 million viewers are immersed in the digital experience, Twitch and YouTube Gaming emerge as favourites and breaking news captivates 37% of live stream viewers, offering a snapshot of the country’s streaming habits.
The rising wave of viewers
In 2023, the United States will be buzzing with 158.2 million live-stream viewers, according to the folks at Statista. Get ready: this wave is set to grow to 164.6 million in 2026. It's not just a trend; it's a cultural shift.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Platform duel: Twitch takes the crown
When it comes to live streaming platforms, Twitch is the undisputed champion in the United States. A whopping 47% of American gamers turn to Twitch for their live gaming fix, while 40% opt for the YouTube Gaming experience.
Here is a snapshot of the most popular gaming platforms in the United States:
Twitch: 47%
YouTube Gaming: 40%
Facebook gaming: 16%
Discord: 14%
Bigo live: 7%
Otros: 7%
Melee Disc: 5%
DLive: 4%
HitBox: 4%
InstaGib TV: 3%
Viga: 3%
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
US Live Streaming Enthusiasts
Live streaming isn’t just a trend; it’s a way of life for 42% of people in the United States. That’s almost half of the residents who tune in!
The latest data paints a vibrant picture: 163 million live video viewers are glued to screens across the country. That's not just an increase; it's a 2.1% increase from the 160 million live video viewers from the previous year.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
What's hot in the US?
When it comes to content preferences, breaking news takes the cake, captivating 37% of livestream viewers in the US. Comedy is a close second at 31%, bringing laughter into the streaming spectrum. And there's more:
Breaking news: 37%
Comedia: 31%
Videos from friends and family: 30%
Sports games: 29%
Local news: 25%
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
The age of platforms: Preferences revealed
It's not just about what you watch, but where you watch it. Facebook Live is the preferred choice for 45% of US citizens aged 35-54, while younger people aged 18-34 prefer the dynamic experience of YouTube Live at 35%.
Here's a breakdown of US live streaming platform preferences by age group:
Plataformas
18-34
35-54
Over 55 years old
Facebook en directo
35%
45%
21%
YouTube en directo
42%
38%
20%
Instagram
39%
29%
8%
TikTok
23%
18%
7%
Twitch
31%
14%
2%
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Conclusión
And there you have it, fellow streaming enthusiasts: a front-row seat to the ever-evolving saga of video streaming. As we bid farewell to this whirlwind of statistics, one thing is abundantly clear: our screens aren’t just windows to the world; they’re portals to new experiences, connections, and possibilities.
From the rise of live streaming in gaming to the unexpected rise of live commerce, each statistic is a testament to the dynamic nature of our digital landscape.
So whether you're a die-hard Twitch fan, a casual YouTuber, or someone who just loves a good live shopping session, the video streaming industry is weaving its magic, connecting us in ways we never thought possible.
Preguntas frecuentes
1. How has the live streaming market grown in recent years?
The live streaming market has exploded, reaching $57.83 billion in 2022, with projected growth of 27% between 2023 and 2029, forecasting a staggering $252.76 billion by the end of this period.
2. Which platforms do American players prefer for live streaming?
Twitch dominates the US live streaming scene with 47% of gamers tuning in, closely followed by YouTube Gaming at 40%, creating a dynamic duo that captivates the hearts of gaming enthusiasts.
3. How does live commerce affect e-commerce in the United States?
Live commerce is a monster, projected to reach $31.7 billion by the end of 2023, nearly tripling its 2021 value. It’s not just a trend; it’s set to claim more than 5% of the e-commerce market share, reshaping the way Americans shop online.
4. ¿Qué categorías de contenidos son las más populares en Estados Unidos para la retransmisión en directo?
Breaking news takes center stage with a 37% preference, followed closely by comedy at 31%, showing the diversity of interest in the content that captures the attention of American live broadcast viewers.
5. Why is video quality crucial to the live streaming experience?
A whopping 67% of viewers cite video quality as the most important factor, with 50% abandoning a live stream within 90 seconds or less if the result doesn’t meet their standards.
In the dynamic world of live broadcasts, quality is not only appreciated, but non-negotiable when it comes to attracting viewers.
para empresas y profesionales del marketing
Unlock the potential of live streaming in the enterprise, where 80% of people prefer live streaming to blogging, and live-streamed shopping events are set to drive a staggering $25 billion in sales by the end of 2023, revolutionizing the way consumers engage with brands.
The battle of video versus blog
In the age-old debate of video versus text, a whopping 80% of people have spoken: they'd rather kick back and watch a live stream than dive into a blog.
And when it comes to interacting with brands, live streaming takes the cake, with a cambodia email list staggering 82% of consumers preferring this interactive medium over more static social media posts.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
The rise of live shopping
Picture this: Live shopping events will take over, generating a whopping $25 billion in sales by the end of 2023. What’s the secret sauce?
Well, popular streamers are the wizards behind the curtain, weaving their influence and driving online shoppers to open their wallets. In fact, 64% of Twitch viewers hit the “Buy Now” button when their favorite streamer gives the thumbs up.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Marketers and the frontier of live video
Guess who's jumping on the live video bandwagon? Retailers. Some 35% are using live video to showcase their products, and that percentage is only growing—it's growing at a steady 20% year-over-year.
Not only that, 28% of marketers are digging deeper into their pockets, investing more in the captivating world of live streaming.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Businesses, Brands and the Live Video Buzz
Business presentations just got a facelift: 55% of companies are incorporating live video to bring their messages to life. Why? Because a whopping 82% of consumers prefer live broadcasts to the typical social media updates from their favorite brands.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Consumer desires and millennials' purchasing habits
Los consumidores han hablado: 54% quieren más contenidos de vídeo de sus amadas marcas. No es sólo un deseo; es una necesidad.
And when it comes to millennials, 75% or more believe livestreams are their faithful companions, helping them compare products while navigating the vast online shopping landscape.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Live streaming statistics for games and eSports
Enter the electrifying world of gaming and eSports live streaming, where the market is projected to reach $11.69 billion by 2023, Twitch holds the gaming crown with 47% of US gamers tuning in, and livestreaming in China is on a meteoric rise, expected to hit 4.9 trillion yuan.
The power game
There's a lot at stake in the epic world of video game live streaming, with the market set to reach a whopping $11.69 billion by the end of 2023.
Hold on to your consoles because gaming is growing strongly: an expected increase of 9.28% between 2023 and 2028 will boost the market volume to an expected $18.22 billion. And it's not just about the numbers; it's about the users.
By the end of 2027, some 1.7 billion users are expected to be immersed in the world of live gaming.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
The Billion Dollar Game of Live Trading
The live streaming e-commerce market is the unsung hero, set to reach a staggering $31.7 billion by the end of 2023.
That’s almost three times the market value recorded in 2021! Live commerce, which currently accounts for 2% of the e-commerce market and 0.3% of the retail market, is set to dominate, and is projected to reach $67.8 billion by 2026, grabbing over 5% of the e-commerce market share.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Asia-Pacific: The hub of live trading
When it comes to live commerce, the Asia-Pacific region is stealing the spotlight. A whopping 17% of online shoppers in the region are actively engaged in live commerce sales.
The UAE is not far behind, with 16% of online shoppers jumping on the live commerce bandwagon. Here’s a glimpse of the global interest in live commerce:
Asia-Pacífico: 17%
Emiratos Árabes Unidos: 16%
Estados Unidos: 14%
América Latina: 8%
Europa: 5%
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
The quest for Chinese trade
Hold on to your yuan! China's live trading market is on a rocket trajectory, expected to reach 4.9 trillion yuan by 2023.
Meanwhile, live commerce TikTok is set to flex its muscles with a gross merchandise value of $20 billion in Southeast Asia by the end of 2023. Live commerce GMV in Southeast Asia is soaring at a staggering compounded rate of 30% per month.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Dollars and common sense: Live shopping in the US
The United States is turning things upside down with a whopping $17 billion spent on in-store shopping in 2022. It’s not just a trend; it’s a shopping revolution.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
US Buyer Outlook
Wondering why American shoppers are diving into livestreams? Well, 39.7% are chasing those great deals, while 38.2% want to explore new products.
It’s not just about buying; it’s about the experience. Three in ten American livestream buyers are drawn to the emotion of the purchasing journey.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
US-Specific Live Streaming Statistics
Navigate the ins and outs of live streaming in the US, where 158.2 million viewers are immersed in the digital experience, Twitch and YouTube Gaming emerge as favourites and breaking news captivates 37% of live stream viewers, offering a snapshot of the country’s streaming habits.
The rising wave of viewers
In 2023, the United States will be buzzing with 158.2 million live-stream viewers, according to the folks at Statista. Get ready: this wave is set to grow to 164.6 million in 2026. It's not just a trend; it's a cultural shift.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Platform duel: Twitch takes the crown
When it comes to live streaming platforms, Twitch is the undisputed champion in the United States. A whopping 47% of American gamers turn to Twitch for their live gaming fix, while 40% opt for the YouTube Gaming experience.
Here is a snapshot of the most popular gaming platforms in the United States:
Twitch: 47%
YouTube Gaming: 40%
Facebook gaming: 16%
Discord: 14%
Bigo live: 7%
Otros: 7%
Melee Disc: 5%
DLive: 4%
HitBox: 4%
InstaGib TV: 3%
Viga: 3%
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
US Live Streaming Enthusiasts
Live streaming isn’t just a trend; it’s a way of life for 42% of people in the United States. That’s almost half of the residents who tune in!
The latest data paints a vibrant picture: 163 million live video viewers are glued to screens across the country. That's not just an increase; it's a 2.1% increase from the 160 million live video viewers from the previous year.
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
What's hot in the US?
When it comes to content preferences, breaking news takes the cake, captivating 37% of livestream viewers in the US. Comedy is a close second at 31%, bringing laughter into the streaming spectrum. And there's more:
Breaking news: 37%
Comedia: 31%
Videos from friends and family: 30%
Sports games: 29%
Local news: 25%
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
The age of platforms: Preferences revealed
It's not just about what you watch, but where you watch it. Facebook Live is the preferred choice for 45% of US citizens aged 35-54, while younger people aged 18-34 prefer the dynamic experience of YouTube Live at 35%.
Here's a breakdown of US live streaming platform preferences by age group:
Plataformas
18-34
35-54
Over 55 years old
Facebook en directo
35%
45%
21%
YouTube en directo
42%
38%
20%
39%
29%
8%
TikTok
23%
18%
7%
Twitch
31%
14%
2%
Fact Checked 2024 | Please quote this statistic. Esta imagen está libre de derechos de autor.
Conclusión
And there you have it, fellow streaming enthusiasts: a front-row seat to the ever-evolving saga of video streaming. As we bid farewell to this whirlwind of statistics, one thing is abundantly clear: our screens aren’t just windows to the world; they’re portals to new experiences, connections, and possibilities.
From the rise of live streaming in gaming to the unexpected rise of live commerce, each statistic is a testament to the dynamic nature of our digital landscape.
So whether you're a die-hard Twitch fan, a casual YouTuber, or someone who just loves a good live shopping session, the video streaming industry is weaving its magic, connecting us in ways we never thought possible.
Preguntas frecuentes
1. How has the live streaming market grown in recent years?
The live streaming market has exploded, reaching $57.83 billion in 2022, with projected growth of 27% between 2023 and 2029, forecasting a staggering $252.76 billion by the end of this period.
2. Which platforms do American players prefer for live streaming?
Twitch dominates the US live streaming scene with 47% of gamers tuning in, closely followed by YouTube Gaming at 40%, creating a dynamic duo that captivates the hearts of gaming enthusiasts.
3. How does live commerce affect e-commerce in the United States?
Live commerce is a monster, projected to reach $31.7 billion by the end of 2023, nearly tripling its 2021 value. It’s not just a trend; it’s set to claim more than 5% of the e-commerce market share, reshaping the way Americans shop online.
4. ¿Qué categorías de contenidos son las más populares en Estados Unidos para la retransmisión en directo?
Breaking news takes center stage with a 37% preference, followed closely by comedy at 31%, showing the diversity of interest in the content that captures the attention of American live broadcast viewers.
5. Why is video quality crucial to the live streaming experience?
A whopping 67% of viewers cite video quality as the most important factor, with 50% abandoning a live stream within 90 seconds or less if the result doesn’t meet their standards.
In the dynamic world of live broadcasts, quality is not only appreciated, but non-negotiable when it comes to attracting viewers.