Understanding Sender Reputation
Posted: Thu Dec 05, 2024 5:07 am
Day
With over 4 billion email users worldwide, cold emailing is helping businesses scale and grow faster than ever before.
It’s a strong solution for businesses in the B2B space to generate sales leads, and—when done right—it can take your brand to new digital heights.
You probably know that email service providers (ESPs) impose certain limits on how many cold emails you can send per day.Paraguay Telemarketing You are also likely aware that there are consequences for going over this sender limit. But what is this limit? And how many cold emails should you be sending each day?
We’ve got the answers to these questions (and more) in this article. We’ll also discuss how you can use cold email marketing to keep your inbox warm all year round.
So, How Many Cold Emails Can You Send per Day? Here’s the Answer
Understanding Sender Reputation
Cold Emailing Mistakes to Avoid
4 Top Tips for a Killer Cold Email Campaign
Final Thoughts on How Many Cold Emails to Send per Day
So, How Many Cold Emails Can You Send per Day? Here’s the Answer
The first thing you should do when you want to determine how many cold emails you can send, is to take a look at the table below—it breaks down the daily sending limit per email service provider:
When you think about the volume of emails you plan to send per day in your next cold email campaign, there are some other factors you need to consider.
Sending manual cold email campaigns
Manual cold emails means you’ll be sending individual mails that you design and personalize yourself to one prospect at a time.
The process starts with users manually logging into their Google Workspace or Outlook, and then writing manual cold emails to different leads.
Big Input = Big Results
Manual emails take time and effort because they’re usually highly personalized.
However, the more personalized your content, the higher the potential for conversion. In our experience, this method can fetch you some hefty leads.
It is likely that one person can create 10 to 20 personalized manual emails each day by using this method.
But you can make this workload a little lighter and send personalized emails that land you loads of sales by using the Hyperise editor. Our tool allows you to personalize your emails in just a few clicks, saving you time and money while maximizing your results.
Sending automated cold email campaigns
You can use cold emailing tools that automate the process of sending out emails to your leads.
The success rate of these cold emails is highly dependent on how personalized they are. But automating them means they require really good follow-ups. As a result, you probably won’t find yourself sending more than 50 emails a day.
It is also possible to send too many cold emails daily using the same account. When you do this, the efficiency of your personalization would gradually decrease due to the sheer volume of emails you’re sending out, which could potentially result in a drop in your open or reply rates.
The automation process will also largely depend on how old your email account is. Older email accounts typically have a better sender reputation—which we will discuss shortly—making it easier to send more emails out each day.
With that being said, if you are a starter, it’s better to keep it between 10 to 20 cold emails a day.
Consider Your Email Service Provider Limit
If you really want to ramp up your cold email campaign, you may want to use the tool you’ve selected to send out bulk mails slowly throughout the day. In this case, it’s important to choose a platform and pricing plan that suit the number of emails you want to send each day.
Understanding Sender Reputation
Now that you know more about daily sending limits, let’s look at an important factor that determines whether your cold email campaigns will sink or swim: sender reputation.
What is sender reputation?
Sender reputation is typically a score that gets assigned to your inbox and domain by email providers.
It signals to email service providers that you’re sending legitimate and secure emails to your prospects.
Having a positive sender reputation is absolutely essential if you want to run a successful cold email campaign, because it affects how many of your messages get opened and read.
When you have a higher score associated with your inbox and domain, it means that your potential customers are more likely to receive and read your message.
But, if your scores are low, you can bet on your emails finding themselves on the wrong side of spam filters.
Mail servers will also use your sender reputation to identify whether you’re a trustworthy sender of cold outreach emails.
What affects sender reputation?
If your target groups identify your cold email as spam, their reports can lead to your reputation plummeting. This means your emails will most likely go straight to spam folders.
There are two reasons why you may have a low reputation score:
You’ve breached the sender limit of your email service provider.
You’re frequently sending emails to old email addresses.
If you’ve chartered into this territory, you’ll have a high bounce rate, which, in turn, results in a bad reputation.
With over 4 billion email users worldwide, cold emailing is helping businesses scale and grow faster than ever before.
It’s a strong solution for businesses in the B2B space to generate sales leads, and—when done right—it can take your brand to new digital heights.
You probably know that email service providers (ESPs) impose certain limits on how many cold emails you can send per day.Paraguay Telemarketing You are also likely aware that there are consequences for going over this sender limit. But what is this limit? And how many cold emails should you be sending each day?
We’ve got the answers to these questions (and more) in this article. We’ll also discuss how you can use cold email marketing to keep your inbox warm all year round.
So, How Many Cold Emails Can You Send per Day? Here’s the Answer
Understanding Sender Reputation
Cold Emailing Mistakes to Avoid
4 Top Tips for a Killer Cold Email Campaign
Final Thoughts on How Many Cold Emails to Send per Day
So, How Many Cold Emails Can You Send per Day? Here’s the Answer
The first thing you should do when you want to determine how many cold emails you can send, is to take a look at the table below—it breaks down the daily sending limit per email service provider:
When you think about the volume of emails you plan to send per day in your next cold email campaign, there are some other factors you need to consider.
Sending manual cold email campaigns
Manual cold emails means you’ll be sending individual mails that you design and personalize yourself to one prospect at a time.
The process starts with users manually logging into their Google Workspace or Outlook, and then writing manual cold emails to different leads.
Big Input = Big Results
Manual emails take time and effort because they’re usually highly personalized.
However, the more personalized your content, the higher the potential for conversion. In our experience, this method can fetch you some hefty leads.
It is likely that one person can create 10 to 20 personalized manual emails each day by using this method.
But you can make this workload a little lighter and send personalized emails that land you loads of sales by using the Hyperise editor. Our tool allows you to personalize your emails in just a few clicks, saving you time and money while maximizing your results.
Sending automated cold email campaigns
You can use cold emailing tools that automate the process of sending out emails to your leads.
The success rate of these cold emails is highly dependent on how personalized they are. But automating them means they require really good follow-ups. As a result, you probably won’t find yourself sending more than 50 emails a day.
It is also possible to send too many cold emails daily using the same account. When you do this, the efficiency of your personalization would gradually decrease due to the sheer volume of emails you’re sending out, which could potentially result in a drop in your open or reply rates.
The automation process will also largely depend on how old your email account is. Older email accounts typically have a better sender reputation—which we will discuss shortly—making it easier to send more emails out each day.
With that being said, if you are a starter, it’s better to keep it between 10 to 20 cold emails a day.
Consider Your Email Service Provider Limit
If you really want to ramp up your cold email campaign, you may want to use the tool you’ve selected to send out bulk mails slowly throughout the day. In this case, it’s important to choose a platform and pricing plan that suit the number of emails you want to send each day.
Understanding Sender Reputation
Now that you know more about daily sending limits, let’s look at an important factor that determines whether your cold email campaigns will sink or swim: sender reputation.
What is sender reputation?
Sender reputation is typically a score that gets assigned to your inbox and domain by email providers.
It signals to email service providers that you’re sending legitimate and secure emails to your prospects.
Having a positive sender reputation is absolutely essential if you want to run a successful cold email campaign, because it affects how many of your messages get opened and read.
When you have a higher score associated with your inbox and domain, it means that your potential customers are more likely to receive and read your message.
But, if your scores are low, you can bet on your emails finding themselves on the wrong side of spam filters.
Mail servers will also use your sender reputation to identify whether you’re a trustworthy sender of cold outreach emails.
What affects sender reputation?
If your target groups identify your cold email as spam, their reports can lead to your reputation plummeting. This means your emails will most likely go straight to spam folders.
There are two reasons why you may have a low reputation score:
You’ve breached the sender limit of your email service provider.
You’re frequently sending emails to old email addresses.
If you’ve chartered into this territory, you’ll have a high bounce rate, which, in turn, results in a bad reputation.