Content Marketing: How Does It Help Salespeople Sell More?
Posted: Mon Jan 27, 2025 9:06 am
Blog , Digital Marketing
Despite the enormous popularity of Content Marketing , there are still those who doubt its ability to generate sales, or even contribute to it in some way.
Thinking a little about the “traditional” way of selling, this idea dj email database list may seem strange. After all, the old approach involved talking directly to prospective buyers and offering them the product.
With the emergence of the Digital Transformation process , companies began to adopt technology to improve performance, increase reach and ensure better results. As a result, companies began to explore online marketing more.
Even with the birth of digital marketing, the most used solution for a long time was to bet on sponsored links and advertising banners, which are also quite direct in trying to attract customers.
So, how can free content, often only indirectly related to a product, help you sell more?
See now why Content Marketing is so successful and the many benefits it brings to help your sales team sell more and better!
Why is content marketing so successful?
We talked a little about how Content Marketing can seem less objective and less effective for those who are used to more traditional advertising and sales models.
via GIPHY
The problem is precisely this: times have changed, and so has customer behavior!
Competition is much stronger in any market sector, and the power lies entirely with the consumer, whether due to access to information or the rise of social networks as a tool for collective expression.
The fact is that you can no longer just use ads or simply push a product on the public and expect to get good results.
In light of this, it was necessary to create ways to attract and retain customers, and Content Marketing emerged as one of the main ones. More than 70% of companies in Brazil already use it!
But why is this strategy so successful? For these 5 reasons that we will show you below:
Positive ROI
The ROI (acronym for “Return on Investment”) of Content Marketing is one of the highest among any digital strategy used today by companies around the world.
It is up to 62% cheaper and 3x more effective than traditional forms of marketing , something that has caused the marketing budget allocated to the production and distribution of content to increase year after year in companies.
Despite the enormous popularity of Content Marketing , there are still those who doubt its ability to generate sales, or even contribute to it in some way.
Thinking a little about the “traditional” way of selling, this idea dj email database list may seem strange. After all, the old approach involved talking directly to prospective buyers and offering them the product.
With the emergence of the Digital Transformation process , companies began to adopt technology to improve performance, increase reach and ensure better results. As a result, companies began to explore online marketing more.
Even with the birth of digital marketing, the most used solution for a long time was to bet on sponsored links and advertising banners, which are also quite direct in trying to attract customers.
So, how can free content, often only indirectly related to a product, help you sell more?
See now why Content Marketing is so successful and the many benefits it brings to help your sales team sell more and better!
Why is content marketing so successful?
We talked a little about how Content Marketing can seem less objective and less effective for those who are used to more traditional advertising and sales models.
via GIPHY
The problem is precisely this: times have changed, and so has customer behavior!
Competition is much stronger in any market sector, and the power lies entirely with the consumer, whether due to access to information or the rise of social networks as a tool for collective expression.
The fact is that you can no longer just use ads or simply push a product on the public and expect to get good results.
In light of this, it was necessary to create ways to attract and retain customers, and Content Marketing emerged as one of the main ones. More than 70% of companies in Brazil already use it!
But why is this strategy so successful? For these 5 reasons that we will show you below:
Positive ROI
The ROI (acronym for “Return on Investment”) of Content Marketing is one of the highest among any digital strategy used today by companies around the world.
It is up to 62% cheaper and 3x more effective than traditional forms of marketing , something that has caused the marketing budget allocated to the production and distribution of content to increase year after year in companies.