American basketball club Golden State Warrior launched a chatbot for fans. Armed with statistics that 73% of viewers use their phones as a second screen while watching TV, the club decided to work on engagement. To do this, the company created a chatbot, which sent participants the current score, video clips, and other memes that would be a shame not to share with friends during matches. In two months, the bot's audience reached 40 thousand users. Of course, very soon the club began promoting commercial offers through the same bot - tickets, merchandise, etc.
Aviasales, Wildberries, Russian Post, Megafon, Beeline and many others use chatbots in their practice. This is due to the undeniable advantages of bots: the ability to instantly get an answer to a question greece consumer email list and the absence of an annoying factor in the form of an operator on the other end of the line.
A chatbot can be programmed manually or created using one of the many constructor services. Which approach to choose depends on the goals, scale and budget of the business.
If you want to try out the new features of Telegram bots in all their glory, you will have to program them yourself. Of course, this will take more time and money. The Telegram chatbot constructor is a good alternative, especially if the bot is needed for warming up or technical support.
There are two ways for a bot to process a client request: a dialogue according to a pre-programmed scenario and natural language processing.
Within the framework of a programmed dialogue, the bot asks questions, the client answers it using buttons, and the entire conversation is conducted according to the scenario you set.
In the natural language processing option, the client describes their request in free form, and the bot tries to "guess" and satisfy their request. Voice assistants work on this principle. Of course, this method is more expensive and not always justified.
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