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The advantages of integrating IP telephony and CRM systems

Posted: Mon Jan 27, 2025 10:08 am
by moniya12
In marketing

Marketers understand which advertising campaign brought the client. This information is filled in automatically if call tracking is enabled.

In sales

Managers involved in direct sales find it easier to complete a deal. All information about the client is at hand, the amount of routine is significantly reduced due to automation of some processes.

Managers have scripts for each situation at hand. Depending on the link in the sales chain, the CRM shows the employee a suitable scenario.

In technical support

Integration saves time and nerves for the technical support employee. CRM in turkey consumer email list​ conjunction with telephony shows the contract number, type of service, model or series of the product.

In quality control

Recorded calls are stored in the client's cards. It is much easier for employees responsible for the quality of service to perform their duties.

In the administration

When integrated with telephony, CRM can automatically record the name of the manager who closed the deal. This will help management clearly understand which employee to reward. The connection allows you to analyze the team's efficiency and plan your business.