In what cases is verification mandatory
Posted: Mon Jan 27, 2025 10:23 am
When connecting to Wi-Fi in the metro or in a cafe, you are asked to confirm your phone number not out of whim — this is a legal requirement, according to the Decree of the Government of the Russian Federation No. 758 of July 31, 2014.
You are also required to connect verification if you send out customer mailings: share promotions and personal selections, send SMS mailings and offer promo codes. In this case, the code is a kind of subscriber signature.
"Mailings over a mobile radiotelephone network (hereinafter also referred to as mailing) must be carried out subject to the prior consent of the subscriber, expressed through the performance of actions that ukraine consumer email list clearly identify this subscriber and allow us to reliably establish his expression of will to receive the mailing." Article 44.1. Federal Law "On Communications"
A bit of history
Just 5-10 years ago, when registering a loyalty card, companies used questionnaires. A smiling sales consultant asked you to leave your contact information, phone number, and email address when registering a loyalty card. Over time, this method became a thing of the past. Businesses began to notice that customers deliberately left incorrect phone numbers and email addresses. Mailings and promotions became less effective. Then SMS verification and electronic loyalty cards came to the rescue, which cannot be activated without confirming contact information.
You are also required to connect verification if you send out customer mailings: share promotions and personal selections, send SMS mailings and offer promo codes. In this case, the code is a kind of subscriber signature.
"Mailings over a mobile radiotelephone network (hereinafter also referred to as mailing) must be carried out subject to the prior consent of the subscriber, expressed through the performance of actions that ukraine consumer email list clearly identify this subscriber and allow us to reliably establish his expression of will to receive the mailing." Article 44.1. Federal Law "On Communications"
A bit of history
Just 5-10 years ago, when registering a loyalty card, companies used questionnaires. A smiling sales consultant asked you to leave your contact information, phone number, and email address when registering a loyalty card. Over time, this method became a thing of the past. Businesses began to notice that customers deliberately left incorrect phone numbers and email addresses. Mailings and promotions became less effective. Then SMS verification and electronic loyalty cards came to the rescue, which cannot be activated without confirming contact information.