How to Use LinkedIn Newsletters: A Guide for Businesses

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Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now?

Learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead generation machine.

How to Use LinkedIn Newsletters: A Guide for Businesses by Social Media Examiner
This article was co-created by Judi Fox and Michael Stelzner. For more about Judi, scroll to the end of this article.
The Value of LinkedIn Newsletters for Marketing
The opportunity for marketers publishing newsletters on LinkedIn is significant, with over a billion members on the platform but only about 100,000 active newsletters currently publishing. This relatively low competition, combined with LinkedIn's powerful built-in distribution system, creates an exceptional opportunity for marketers to reach their target audience.

First, you start with your existing connections and followers as canada mobile numbers list potential subscribers, eliminating the need to build a subscriber base from zero. Over 500,000 members are already actively subscribing to newsletters on the platform, indicating a warm audience ready to engage with newsletter content.

Second, LinkedIn wants newsletters to succeed because they encourage users to return to the platform regularly.

Finally, the platform's domain authority adds credibility to your content, and LinkedIn actively supports newsletter success because it drives platform engagement.

A key distinction between regular LinkedIn posts and newsletters lies in their content capacity. While standard posts are limited to 3,000 characters, newsletters can accommodate over 100,000 characters, allowing for comprehensive, detailed content. This substantial character limit enables you to create in-depth articles, include multiple sections, and thoroughly explore topics that matter to your audience.

LinkedIn Newsletter Case Study Success Stories
The effectiveness of LinkedIn newsletters is demonstrated through several success stories. Andy Crestodina, who maintains a traditional email newsletter with 16,000 subscribers, has grown his LinkedIn newsletter to over 250,000 subscribers in just a few years. He reports that it has become his primary source of leads and has significantly enhanced his personal brand.