Building Your First AI Content Workflow

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Setting up your first workflow may take longer as you learn the tools and systems. But once you've created one successful workflow, you can clone and modify it for different content types or clients, making expansion easier over time. Then, you can set up a workflow in 10 to 15 minutes.

Moehring outlines a systematic approach to creating your first AI-driven content workflow:

Step 1: Document Your Process
Begin by mapping out your current content creation process in linear detail. For example, a newsletter creation process might include:

Reading and summarizing reference articles
Pulling relevant quotes
Drafting an outline
Researching past content on the topic
Writing the full article
Saving the draft for review
Editorial review and approval
Step 2: Set Up Your Trigger Point
Create a Google Sheet with specific columns for:

Links to articles or content sources you want to use in your newsletter
Topic categories
Subject matter expert's names
Any other additional variables that are required for your content creation
creating-AI-driven-content-marketing-workflow-google-sheet
Step 3: Configure Your AI Assistants
Moehring recommends using OpenAI's Assistants API or Claude to create specialized AI helpers. These helpers can be configured with specific instructions and knowledge bases to guide different aspects of your content creation. For example, you'll have different requirements for:

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Pro Tip: If you're using OpenAI's Assistants API, testing and refining your prompts with custom GPTs before implementing them in your automation is a good idea. This process ensures consistent, high-quality output that meets your standards.

Step 4: Build Your Automation in Make
In Make, create a workflow that connects your trigger (Google Sheet) to your AI Assistant and output destinations.