Email marketing campaigns to generate qualified traffic
Posted: Tue Jan 28, 2025 4:43 am
Email marketing campaigns can generate qualified traffic. Want to know how? First, you need to provide some context.
Did you know that only 1% of people who visit an e-commerce site make a purchase ? This represents a conversion rate of 1%, since in the other cases the user is not ready to buy. That said, how can email marketing campaigns help?
Simple. They increase qualified traffic, that is, they bring rcs data america who are genuinely interested in your company and ready to buy. The result of this is an improvement in the conversion rate by generating qualified traffic.
Qualified traffic refers to real visitors who are actually interested in a company's content, product or service. In other words, these are people who are aligned with a business's proposal and who will bring a return on the investment made to attract them.
In general, many companies are concerned about the amount of traffic they generate. What few people know, however, is that the quality of the traffic is what really matters. After all, a portal with 1,000 daily visits and 3 sales per day represents a conversion rate of 30%.
However, a website with 500 daily visits but 10 sales represents a conversion rate of 50%. So you can see that the quality of traffic is more important than the quantity.
To make it clearer, imagine that you have a sporting goods store. Would you rather attract visitors who already play sports or people who like to cook? Most likely, the first option, right? By doing this, you are opting for qualified traffic.
Do you want to understand more about the benefits of email marketing campaigns and how you can prove their effectiveness?
Continue reading this article.
6 benefits of email marketing campaigns
Email marketing is a strategy adopted by many companies that want to connect with their audience and qualify traffic. Through it, it is possible to establish a closer relationship with leads and, therefore, increase sales.
Furthermore, contrary to what many people think, email did not die with the arrival of social media. According to data from Statista, in 2021, the number of email users was 4.14 billion worldwide. The projection for 2025 is 4.59 billion.
Without a doubt, this communication channel is one of the most important in the digital environment. It is also one of the fastest ways to send mass information with real-time results.
Based on this, check out the main benefits of email marketing campaigns:
1. Segmentation
One of the biggest benefits of email marketing is segmentation. With it, you can classify users according to their tastes, age range, location, among other possibilities. This makes it easier to send personalized content to leads.
Did you know that only 1% of people who visit an e-commerce site make a purchase ? This represents a conversion rate of 1%, since in the other cases the user is not ready to buy. That said, how can email marketing campaigns help?
Simple. They increase qualified traffic, that is, they bring rcs data america who are genuinely interested in your company and ready to buy. The result of this is an improvement in the conversion rate by generating qualified traffic.
Qualified traffic refers to real visitors who are actually interested in a company's content, product or service. In other words, these are people who are aligned with a business's proposal and who will bring a return on the investment made to attract them.
In general, many companies are concerned about the amount of traffic they generate. What few people know, however, is that the quality of the traffic is what really matters. After all, a portal with 1,000 daily visits and 3 sales per day represents a conversion rate of 30%.
However, a website with 500 daily visits but 10 sales represents a conversion rate of 50%. So you can see that the quality of traffic is more important than the quantity.
To make it clearer, imagine that you have a sporting goods store. Would you rather attract visitors who already play sports or people who like to cook? Most likely, the first option, right? By doing this, you are opting for qualified traffic.
Do you want to understand more about the benefits of email marketing campaigns and how you can prove their effectiveness?
Continue reading this article.
6 benefits of email marketing campaigns
Email marketing is a strategy adopted by many companies that want to connect with their audience and qualify traffic. Through it, it is possible to establish a closer relationship with leads and, therefore, increase sales.
Furthermore, contrary to what many people think, email did not die with the arrival of social media. According to data from Statista, in 2021, the number of email users was 4.14 billion worldwide. The projection for 2025 is 4.59 billion.
Without a doubt, this communication channel is one of the most important in the digital environment. It is also one of the fastest ways to send mass information with real-time results.
Based on this, check out the main benefits of email marketing campaigns:
1. Segmentation
One of the biggest benefits of email marketing is segmentation. With it, you can classify users according to their tastes, age range, location, among other possibilities. This makes it easier to send personalized content to leads.