Emotions are central drivers of human behavior. They serve as a filter through which we perceive and process information.
Emotional processing: The limbic system in the brain is responsible for emotional reactions. When brand messages appeal to this system, they are experienced more intensely and remembered better.
Emotions vs. rationality: While rational arguments are often forgotten, emotional experiences remain in the memory for a long time and influence future decisions.
Behave
The three basic drivers of human behavior
need for love, recognition and appreciation
People crave social connections and want to be part of a community. Brands denmark phone data that address this need can build strong emotional bonds.
Example : A brand that conveys a sense of belonging through its communication addresses this need.
need for social and physical security
Security is a basic human need. Brands that build trust and convey security are preferred.
Example : Insurance companies or brands that stand for quality and reliability meet this need.
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