Making Anything Seem Possible

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Interested in how AI can transform your creative process? Looking for practical tips to use AI to expand your creativity and drive marketing innovation?

In this article, you'll discover how to use AI to unlock your creativity.

AI Creativity Unlocked: Making Anything Seem Possible by Social Media Examiner
This article was co-created by Jenny Nicholson and Michael Stelzner. For more about Jenny, scroll to the end of this article.
Why Marketers Should Embrace Artificial Intelligence for Creativity
In the past, innovative marketing ideas were often difficult to sell to stakeholders due to high costs and uncertain ROI.

However, these barriers are lowered significantly with generative AI, particularly tools like custom GPTs.

The cost, time, and platform investment have been de-risked, opening hong kong mobile numbers list up new possibilities for creative marketing experiments and innovation.

Still, generative AI is not a magic solution that will do all the creative work for you. Instead, it's a tool that amplifies and extends human creativity. If you want to get something creative out of the model, you have to put something creative in; you can't just sit back and push a button and have the AI do your thinking for you.

It's the same as working with or collaborating with a creative partner. You still have to bring your own creativity.

This collaborative approach with AI tools has allowed Jenny to expand her creative output significantly. “I can just do so much more than I could before,” she says. “I can set a thought into motion, have my AI friend pick it up, and riff on it while I'm setting a second idea in motion. Then I'm setting a third idea in motion.”