Convey the right message

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One of the tricks marketers use to achieve success is simply using the right message at the right time.

To do this, write original and compelling texts for your ads. Create messages that focus on the benefits for the user and avoid using generic language in your ads. Make the most of the character limit and focus on the headlines.

Remember that images speak volumes. By placing a ghana phone number data prominent image in an ad, it is more likely to perform better. Always include your logo.

3 - Highlight your products/services
Today, consumers shop anywhere, anytime, and from any device.

To increase your company's sales conversion rate, it is essential that your product is visible and can be quickly and intuitively acquired.

If your business has an online shopping website, you can advertise your product/service through videos or images, immediately redirecting the customer to the purchasing process (for example, through a “buy now” link).

If, on the other hand, your business benefits from a physical store, always disclose its location, preferably using a map, ensuring that the customer has no doubts about finding the place.

Remember that keeping information up to date (new products/services, promotions, campaigns, etc.) is essential for customer loyalty.

4 - Work more efficiently
Whatever your area of ​​activity, constant evaluation of the results obtained is necessary.

In Google AdWords, you can do this by using reliable measurement data and extracting reports. This way, you can check whether the options you have chosen are helping you achieve your business goals. Examples include:

Number of clicks and views the ad is getting;
Number of people who contacted your company through the link;
Percentage of people who viewed and entered your company's website;
Percentage of people who viewed but did not perform the intended action;
Location, gender and age range of people who saw the ad.
Take advantage of the Google Adwords online advertising solution and, through these principles, reach more customers and expand your business.