Systematize the collection of information
Posted: Tue Jan 28, 2025 5:40 am
Identifying market trends, knowing your competition and analyzing markets systematically allows you to identify new business opportunities. Cultivate yourself: go to conferences , participate in workshops and learn more about the market you are in to continue being a pioneer.
Identify opportunities for innovation
Understanding the pain points of your current customers is half the battle to success. If your market finland whatsapp list is not satisfied with the current offering, there may be a dormant opportunity for innovation. For every crisis a product faces in a given market, there is an opportunity to innovate and succeed.
Broaden your horizons, think beyond your industry to find new paths
Did you know that Henry Ford got the idea for his assembly line from the meat industry? If you have the resources, create a group within the company that is 100% dedicated to finding ideas from other industries to implement in yours.
Promote a culture of innovation
The trick is to systematize . To learn more about this point, re-read the article we published earlier on innovation cultures .
Encourage your employees
Involve every member of your team, without exception. From the manager to the operator, from the warehouse to the dispatch, from the reception to the sales team. All your employees know your business from a different perspective and their contribution can be crucial. Count on them and make sure they know it.
Don't just innovate with products or services
We tend to think of innovation as referring to our market offering (product or service), which is an incomplete view. A business can be innovative through organizational processes or practices that increase productivity and, consequently, profit. Think about the work environment : are your employees happy? Do they have an environment that is conducive to developing their work and wanting to improve it?
Engage your community
Create mechanisms to listen to your community, whether they are suppliers, customers or universities. Everyone has an outside perspective on your business, market or needs. They can help you find new paths or solutions to old pains and obstacles. Involve them systematically, whether through open competitions (vague theme) or closed (specific needs duly identified). Keep the channels of communication with these stakeholders open and create internal listening mechanisms.
Have a visionary attitude and believe
Don’t set limits on your company’s vision. Be inspiring, don’t be afraid to set the impossible as a goal, and know when to take risks. Here are two examples: Ken Olsen in the 1970s doubted his ambition: would it make sense for every household to have a computer? Netflix, which, against all industry obstacles and technical barriers, managed to change the way entertainment is distributed (DVD vs streaming ).
Don't forget: there is a prejudice that innovation is only for young companies and not for market leaders. This is not true at all. Innovation happens in organizational cultures that foster it, regardless of their size.
Identify opportunities for innovation
Understanding the pain points of your current customers is half the battle to success. If your market finland whatsapp list is not satisfied with the current offering, there may be a dormant opportunity for innovation. For every crisis a product faces in a given market, there is an opportunity to innovate and succeed.
Broaden your horizons, think beyond your industry to find new paths
Did you know that Henry Ford got the idea for his assembly line from the meat industry? If you have the resources, create a group within the company that is 100% dedicated to finding ideas from other industries to implement in yours.
Promote a culture of innovation
The trick is to systematize . To learn more about this point, re-read the article we published earlier on innovation cultures .
Encourage your employees
Involve every member of your team, without exception. From the manager to the operator, from the warehouse to the dispatch, from the reception to the sales team. All your employees know your business from a different perspective and their contribution can be crucial. Count on them and make sure they know it.
Don't just innovate with products or services
We tend to think of innovation as referring to our market offering (product or service), which is an incomplete view. A business can be innovative through organizational processes or practices that increase productivity and, consequently, profit. Think about the work environment : are your employees happy? Do they have an environment that is conducive to developing their work and wanting to improve it?
Engage your community
Create mechanisms to listen to your community, whether they are suppliers, customers or universities. Everyone has an outside perspective on your business, market or needs. They can help you find new paths or solutions to old pains and obstacles. Involve them systematically, whether through open competitions (vague theme) or closed (specific needs duly identified). Keep the channels of communication with these stakeholders open and create internal listening mechanisms.
Have a visionary attitude and believe
Don’t set limits on your company’s vision. Be inspiring, don’t be afraid to set the impossible as a goal, and know when to take risks. Here are two examples: Ken Olsen in the 1970s doubted his ambition: would it make sense for every household to have a computer? Netflix, which, against all industry obstacles and technical barriers, managed to change the way entertainment is distributed (DVD vs streaming ).
Don't forget: there is a prejudice that innovation is only for young companies and not for market leaders. This is not true at all. Innovation happens in organizational cultures that foster it, regardless of their size.