Google Ads – is it even possible without Analytics?
Posted: Tue Jan 28, 2025 5:49 am
Google Ads still works, of course - you just have to get used to tracking the advertised links yourself using UTM parameters instead of letting your website set a cookie. Similar to Google Analytics, Plausible offers the option of reading your UTM parameters. This means you remain GDPR compliant , as you do not track the user personally, but only see how many people have clicked on the respective link.
A/B testing – currently unresolved
One thing we haven't found a solution for yet is A/B testing sections on the site. This involves showing one version of a website to a certain number of visitors and the other to the rest, so that you can test which works better. We will first observe how we get on without this option and whether a solution that complies with GDPR rules appears in the future.
Our journey with Cookieless Tracking
The main advantage of a china telegram screening website without cookieless tracking is obvious: users will feel more comfortable on the site. They will no longer have to navigate cookie pop-ups and can be sure that their actions will not affect their Google advertising. In addition, the site will be (minimally) faster because certain scripts are not used.
For us as a company, it is also important that our website remains GDPR compliant and that the security of visitor data is guaranteed.
Conclusion
Above all, you have to convince your marketing department to run a website without cookies , as they will lose the ability to track users over a longer period of time and across multiple visits.
In our case, the problem is not as big as one might think. Our marketing funnels are not particularly complicated and we don't need to be able to track exactly what happens beyond the page visit for each user. We use UTM parameters for campaigns so that we can continue to track things like the effectiveness of channels or the general customer journey up to sign-up.
In our experience, many companies collect user data simply to own it. In the worst case, this can even be harmful - not all problems are complicated and for many, a huge database is more of a hindrance. And as a relatively small team, we don't have the manpower to meaningfully evaluate personal, non-anonymous user tracking.
We have therefore decided not to be evil and to give our visitors the best possible experience on the new website. We hope you like the result as much as we do!
A/B testing – currently unresolved
One thing we haven't found a solution for yet is A/B testing sections on the site. This involves showing one version of a website to a certain number of visitors and the other to the rest, so that you can test which works better. We will first observe how we get on without this option and whether a solution that complies with GDPR rules appears in the future.
Our journey with Cookieless Tracking
The main advantage of a china telegram screening website without cookieless tracking is obvious: users will feel more comfortable on the site. They will no longer have to navigate cookie pop-ups and can be sure that their actions will not affect their Google advertising. In addition, the site will be (minimally) faster because certain scripts are not used.
For us as a company, it is also important that our website remains GDPR compliant and that the security of visitor data is guaranteed.
Conclusion
Above all, you have to convince your marketing department to run a website without cookies , as they will lose the ability to track users over a longer period of time and across multiple visits.
In our case, the problem is not as big as one might think. Our marketing funnels are not particularly complicated and we don't need to be able to track exactly what happens beyond the page visit for each user. We use UTM parameters for campaigns so that we can continue to track things like the effectiveness of channels or the general customer journey up to sign-up.
In our experience, many companies collect user data simply to own it. In the worst case, this can even be harmful - not all problems are complicated and for many, a huge database is more of a hindrance. And as a relatively small team, we don't have the manpower to meaningfully evaluate personal, non-anonymous user tracking.
We have therefore decided not to be evil and to give our visitors the best possible experience on the new website. We hope you like the result as much as we do!