Discover the advantages of Whatsapp Business for associations
Posted: Tue Jan 28, 2025 8:40 am
In WhatsApp Business, the association will be able to implement new usage options that can facilitate communication, helping to organize the service and convey a sense of organization. Let's take a look at them:
Automatic responses
The first (and most striking) difference between conventional WhatsApp and Business is the possibility of implementing automatic messages. By configuring personalized responses in the application itself, these messages exist for three different situations: Absence Message (which will be displayed when a message is received outside of business hours), Greeting Message (a standard message to be sent when the person makes the first contact) and Quick Responses ( “canned responses” for frequently asked questions. You activate a shortcut and a standard text will be displayed for frequently asked questions, such as: What is the payment method?).
Product Catalog
In this Product Catalog option, the company can add photos of its products, write a description of them, provide the price and share it with its contacts via forwarding. Very interesting for stores and e-commerce. This created list can be forwarded as a “file” and appears in the shipping options.
Statistics
WhatsApp Business allows you to measure some results of facebook data actions on the platform, such as viewing all messages sent, delivered, read and received. This type of measurement can help you better understand your target audience, personalize your communication better and increase your results.
Tags
Organize conversations. WhatsApp Business allows you to organize your conversations using labels, such as: New Customer, New Order, Pending Payment, Paid, Order Completed; you customize how you want to catalog customers/members.
Broadcast List
With the broadcast list, WhatsApp Business allows you to send a message to a larger group of people. Promotional coupons, news, events, service recommendations; you can use the contact list to send messages that you consider relevant. But be careful! The General Data Protection Law (LGPD) is clear in defining that the user's consent is required to send them communications. Therefore, be very careful when sending messages without authorization.
Another really cool feature of WhatsApp Business is to share a link so people can chat with you directly. This link, which is created in the Settings>Business Tools option, can be shared on your website, social media or any other means you deem necessary.
WhatsApp API
Here things get more serious. The WhatsApp API is aimed at medium and large companies. This model allows for the inclusion of Artificial Intelligence (AI) models in the platform through an official provider, so that the platform can be used in a variety of ways within the institution.
The WhatsApp API was developed to promote customer service and relationships with customers/members, enabling the automation of conversations; the well-known chatbots. The implementation of this system is done in partnership with authorized technology companies, which will create the AI to be implemented on the platform according to the institution's needs.
Automatic responses
The first (and most striking) difference between conventional WhatsApp and Business is the possibility of implementing automatic messages. By configuring personalized responses in the application itself, these messages exist for three different situations: Absence Message (which will be displayed when a message is received outside of business hours), Greeting Message (a standard message to be sent when the person makes the first contact) and Quick Responses ( “canned responses” for frequently asked questions. You activate a shortcut and a standard text will be displayed for frequently asked questions, such as: What is the payment method?).
Product Catalog
In this Product Catalog option, the company can add photos of its products, write a description of them, provide the price and share it with its contacts via forwarding. Very interesting for stores and e-commerce. This created list can be forwarded as a “file” and appears in the shipping options.
Statistics
WhatsApp Business allows you to measure some results of facebook data actions on the platform, such as viewing all messages sent, delivered, read and received. This type of measurement can help you better understand your target audience, personalize your communication better and increase your results.
Tags
Organize conversations. WhatsApp Business allows you to organize your conversations using labels, such as: New Customer, New Order, Pending Payment, Paid, Order Completed; you customize how you want to catalog customers/members.
Broadcast List
With the broadcast list, WhatsApp Business allows you to send a message to a larger group of people. Promotional coupons, news, events, service recommendations; you can use the contact list to send messages that you consider relevant. But be careful! The General Data Protection Law (LGPD) is clear in defining that the user's consent is required to send them communications. Therefore, be very careful when sending messages without authorization.
Another really cool feature of WhatsApp Business is to share a link so people can chat with you directly. This link, which is created in the Settings>Business Tools option, can be shared on your website, social media or any other means you deem necessary.
WhatsApp API
Here things get more serious. The WhatsApp API is aimed at medium and large companies. This model allows for the inclusion of Artificial Intelligence (AI) models in the platform through an official provider, so that the platform can be used in a variety of ways within the institution.
The WhatsApp API was developed to promote customer service and relationships with customers/members, enabling the automation of conversations; the well-known chatbots. The implementation of this system is done in partnership with authorized technology companies, which will create the AI to be implemented on the platform according to the institution's needs.