How to Leverage Social Media Platforms for B2B
Posted: Thu Dec 05, 2024 6:07 am
There’s more to social media than posting photos and videos. These social platforms have special features that are perfect for promoting your B2B business.
Outreach
Your social media profiles — whether on Linkedin, Facebook, Twitter, or Instagram — are tools to raise awareness about your brand and reach out to your current and potential clients.
If your company is well-known, it’s important to use your official social media pages to do the outreach. However, singapore telemarketing to add a human element to it, an employee can use a separate account with a name and photo attached to it (For example, Kim of Hyperise). This makes the exchange appear more personal rather than transactional.
Justin Champion twitter example
Someone like Justin Champion (@justinRChampion) can do some outreach on behalf of HubSpot using his personal Twitter account. This is because it’s indicated on his profile that he works for the company.
As an option, you can also send automated messages on Linkedin. This eliminates the wasted time and effort to compose different messages to thousands of contacts, without losing the personal touch. Since Linkedin automation is technically not allowed, it’s crucial to use the right tools that can mimic human behavior.
Organic Publishing
While organic posts won’t get you as many responses as paid or boosted posts, that doesn’t mean they don’t matter. Use organic posts to create genuine conversations with your customers.
You can use the interactive stickers on Instagram Story or simply ask your audience to leave a comment on your post. Organic posts will also help you determine which of your followers are the most engaged and are more likely to convert to paying customers.
A small yet important reason people tend to overlook organic publishing? It’s completely free! With the right content, great social media management, and strategic use of hashtags, you can get engagement and priceless audience insights.
Pro-tip: Don’t forget to share content that’s relevant to your business! Sharing industry news or other relevant articles is an easy and effortless way to grow your social media account.
Content Promotion
Did you just publish a new blog on your website? Got featured in a famous publication or a podcast? Social media is the best place to get more eyeballs on your content.
Every time you have news to share or new content to promote, it’s important to publish it across all your owned channels. This should include email and whatever social networking sites you’re part of.
Pro-tip: Consider including your social media links in the author box under your content so you can drive readers to your other platforms. Make sure to use trackable links to find out how many people viewed your content and where they came from. This can help you determine what type of content your audience is interested in and in which channel they are most active.
Advertising
Once you find what works for your current audience through organic posting, use it to reach more people through advertising or social media campaigns. Whether you like it or not, investing in advertising is necessary to grow your business. Sometimes, people don’t know what they’re looking for until an ad follows them on social media.
Social media marketing industry report
Image source: https://www.socialmediaexaminer.com/soc ... port-2020/
A report shows that 40% of B2B marketers choose Facebook as their platform of choice for advertising, while Linkedin comes close at 35%.
Communities
It takes more than just publishing content on your respective social media profiles to effectively market your B2B business on social media. As discussed above, the customer journey of a B2B customer compared to a B2C customer is much longer. It takes a lot more nurturing and interaction before one actually converts into a customer.
To build communities on social media, you can join relevant groups on Facebook or Linkedin or create your own. Use these groups as an avenue to get more personal with potential clients and leaders from key industries.
Outreach
Your social media profiles — whether on Linkedin, Facebook, Twitter, or Instagram — are tools to raise awareness about your brand and reach out to your current and potential clients.
If your company is well-known, it’s important to use your official social media pages to do the outreach. However, singapore telemarketing to add a human element to it, an employee can use a separate account with a name and photo attached to it (For example, Kim of Hyperise). This makes the exchange appear more personal rather than transactional.
Justin Champion twitter example
Someone like Justin Champion (@justinRChampion) can do some outreach on behalf of HubSpot using his personal Twitter account. This is because it’s indicated on his profile that he works for the company.
As an option, you can also send automated messages on Linkedin. This eliminates the wasted time and effort to compose different messages to thousands of contacts, without losing the personal touch. Since Linkedin automation is technically not allowed, it’s crucial to use the right tools that can mimic human behavior.
Organic Publishing
While organic posts won’t get you as many responses as paid or boosted posts, that doesn’t mean they don’t matter. Use organic posts to create genuine conversations with your customers.
You can use the interactive stickers on Instagram Story or simply ask your audience to leave a comment on your post. Organic posts will also help you determine which of your followers are the most engaged and are more likely to convert to paying customers.
A small yet important reason people tend to overlook organic publishing? It’s completely free! With the right content, great social media management, and strategic use of hashtags, you can get engagement and priceless audience insights.
Pro-tip: Don’t forget to share content that’s relevant to your business! Sharing industry news or other relevant articles is an easy and effortless way to grow your social media account.
Content Promotion
Did you just publish a new blog on your website? Got featured in a famous publication or a podcast? Social media is the best place to get more eyeballs on your content.
Every time you have news to share or new content to promote, it’s important to publish it across all your owned channels. This should include email and whatever social networking sites you’re part of.
Pro-tip: Consider including your social media links in the author box under your content so you can drive readers to your other platforms. Make sure to use trackable links to find out how many people viewed your content and where they came from. This can help you determine what type of content your audience is interested in and in which channel they are most active.
Advertising
Once you find what works for your current audience through organic posting, use it to reach more people through advertising or social media campaigns. Whether you like it or not, investing in advertising is necessary to grow your business. Sometimes, people don’t know what they’re looking for until an ad follows them on social media.
Social media marketing industry report
Image source: https://www.socialmediaexaminer.com/soc ... port-2020/
A report shows that 40% of B2B marketers choose Facebook as their platform of choice for advertising, while Linkedin comes close at 35%.
Communities
It takes more than just publishing content on your respective social media profiles to effectively market your B2B business on social media. As discussed above, the customer journey of a B2B customer compared to a B2C customer is much longer. It takes a lot more nurturing and interaction before one actually converts into a customer.
To build communities on social media, you can join relevant groups on Facebook or Linkedin or create your own. Use these groups as an avenue to get more personal with potential clients and leaders from key industries.