Why is personalization important?
Posted: Wed Jan 29, 2025 6:20 am
Today's consumers are faced with an overwhelming amount of information and offers. To stand out, companies need to:
Understand the client's needs and speak to them in their language.
Offer relevant solutions based on customer behavior and interests.
Build trust by showing that the company truly knows and understands the customer.
According to McKinsey, companies that use personalization increase their sales by 10-15% and achieve greater customer loyalty . In Russian practice, the figures are similar: personalization in the B2B usa mobile database segment allows you to increase conversion at the final stages of the transaction to 20-30% .
How does personalization work?
Personalization begins with collecting and analyzing customer data:
History of interactions (calls, meetings, letters).
The client's behavior on the website, in newsletters or during communication with the manager.
Typical objections and difficulties at different stages of the transaction.
AI tools like SalesAI automate this process by collecting data and turning it into actionable information for managers.
Understand the client's needs and speak to them in their language.
Offer relevant solutions based on customer behavior and interests.
Build trust by showing that the company truly knows and understands the customer.
According to McKinsey, companies that use personalization increase their sales by 10-15% and achieve greater customer loyalty . In Russian practice, the figures are similar: personalization in the B2B usa mobile database segment allows you to increase conversion at the final stages of the transaction to 20-30% .
How does personalization work?
Personalization begins with collecting and analyzing customer data:
History of interactions (calls, meetings, letters).
The client's behavior on the website, in newsletters or during communication with the manager.
Typical objections and difficulties at different stages of the transaction.
AI tools like SalesAI automate this process by collecting data and turning it into actionable information for managers.