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Posted: Thu Dec 05, 2024 6:48 am
by udoy987
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When we think of branding, we often imagine things through the eyes of the consumer.

The big billboards. TV ads. Slick logo designs. Product placement. Etcetera.

Employer branding and internal communication are deeply connected. Healthy relationships between employer and employee rely on effective communication.

This blog explores why internal brand communication is crucial to your business. It also highlights the link between employer branding and internal communication.
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Discover how employer branding and internal communication go hand in hand, developing strong brands that inspire employees and gain trust from the inside out.
Internal brand communication
Employer branding and internal communication
Before we dig too deep into the relationship between employer branding and internal communication, let’s define what each side means.

What is employer branding?
We define employer branding (EB) by the employee experience at a company. As a reflection of a company, employer branding depends on people management, company culture, and effective communication.

With 92% of people willing to change jobs to a place with a better reputation, EB can be used to attract and retain talent. As a marketing tool, employer branding aligns your business with consumer values. It spreads your company’s reputation through employee experiences and opinions.

To develop strong employer branding, your company must live its values, culture, and environment. This ensures authenticity. Employees should represent your business genuinely through their experiences and interactions.