The beauty of a brochure is that it combines all aspects of design, branding and writing together into one engaging, attractive, and purpose-driven entity. And despite the digital revolution, 68% of consumers will notice a brochure through the post more than an email.
However, without each aspect of your brochure working in tandem, it can give off the wrong impression to your clients and customers, potentially costing your business and bruising your reputation.
So, what’s the secret to brochure brilliance?
Read on to uncover our secret sauce to creating and planning a brochure design which really stands out from the crowd.
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How long does it take to design a brochure
Like any process that requires creativity, content creation and revisions, designing a brochure can take a matter of hours or a couple of days. It depends on a few aspects, such as your designer’s capabilities, the extent of the project and how much content you need.
How to plan a brochure?
With tools like Canva and ChatGPT available at our fingertips, it seems almost anyone can make a brochure these days. However, designing a brochure that engages your audience and encourages them to learn more about your business takes skill and expertise.
Therefore, making a brochure is one thing. But designing one is another. So, how do you design a brochure that persuades your customers and speaks the language of your business?
Like the beginning of any success story, you need a plan.
One thing to mention about printed design is the pleasure it provides its readers. For example, 57% of consumers prefer printed catalogues over digital/electronic catalogues when browsing for products.
While you want a brochure design that represents your brand authentically, sometimes you can tap into what’s trending to gain some inspiration or see what brochure designs are currently capturing the imagination.
Here is a selection of the latest brochure design trends:
Vibrant colours
Unusual geometrics
Illustrations
Minimalism
Vintage
Alternative textures
Speak to a specialist brochure design agency
Hopefully, this article has given you an insight into the artistry behind brochure design. Remember, if you’re feeling a little overwhelmed by all the information or pressed for time, you can always speak to us.
At Eighty3 Creative, we create bespoke brochure designs that can capture the essence of your brand by combining our expertise across graphics, animation, photography and copywriting.
So, whether you need a brochure for your product launch, a trade show, or a general business promotion, we offer the skills and creativity to get you results.
To discover more about our brochure design services, feel free to get in touch today with your ideas.