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Managing multiple room distribution channels can be confusing at times, but with our single login platform you can easily expand your reach and drive more bookings.
The Importance of Sales Channels for Hotel Businesses
The importance of sales channels for the hotel industry is obvious – they are where bookings come in. Without them, your hotel would be a quiet place.
The importance of these booking channels is a game changer ig database for smaller, independent hotel owners, as the Internet opens up a new playing field for smaller hotels, giving them a chance to compete with larger chains, whether on OTAs, GDSs or even on the hotel’s own website.
It's not just whether you use hotel room distribution channels, it's how you use them that matters most. A hotel room distribution strategy is an art: you want to impress and convince guests that they can book where, when and how they want. But you can't offer guests access to all of the same booking channels . Managing multiple booking platforms is hard work. (But technology solutions like booking engines can help.)
The best strategy is to choose a sales channel that can increase visibility, reach and maximize hotel sales.
Hotel distribution channels
Hotel Distribution Channels | Find out how to increase bookings by connecting to the right booking website for your property.
Examples of hotel room sales channels
For your hotel business, which sales channel should you choose? To find out, let’s take a look at some of the most popular sales channels for the hotel industry.
Online hotel booking websites (OTAs)
Companies like Booking.com and Expedia have all sorts of deals on hotels all over the world, and they also let users compare room rates across different options, which is why they're so popular with travelers. OTAs are crucial to your sales strategy, even though partnering with an OTA comes at a cost: most OTAs charge a commission of around 15%-25% on each booking.
Global Distribution System (GDS)
Using a global reseller system like Amadeus or Sabre, which are booking engines where you can offer your availability to travel agents looking to find accommodations for their customers, can provide current rates and availability to travel companies all over the world. GDSs have slightly lower commissions than OTAs, around 10%-15% for each booking.
