Champions League Final Campaigns: Stats and Creatives
Posted: Thu Dec 05, 2024 7:28 am
Champions League Final 2022 Stats and Creatives
This post is also available in: PT ES
Last year’s Champion League’s Final brought 700 million viewers. 7 times more than what the 2022 Super Bowl managed to gather (112 million).
But, that’s a small number compared with the traffic volume generated by last year’s Champions Final top GEOs.
We’re talking about 10 GEOs that generated over 62 billion impressions! We don’t know about you, but this is definitely an event we don’t want to miss.
To make sure that you’re List of Netherlands Cell Phone Numbers prepared and have your A-game ready for this major event, we checked with our geniuses some stats from last year’s Champions League Final.
We analyzed stats for the two weeks before Champions League 2021. For accuracy reasons we compared them with the first two weeks of May, of the same year.
To make things more interesting for you, we focused on more narrow targeting settings. So, we picked the most popular GEO and Vertical combos. And for each, we verified the best-performing formats and OS.
Because we always have your back, we also picked some creative examples and best practices for you.
TABLE OF CONTENTS
2021 Champions League Final Top GEOs
Narrowing Down the Champions League Final 2021 Targeting
#4. Vietnam & iGaming
The optimal time settings to launch your campaign
2021 Champions League Final Top GEOs
First, we identified the 10 GEOs that had the best traffic volumes. Then we checked how they did the two weeks before the Champions League Final (15-29 May 2021).
This led us to the most interesting and attention-grabbing geos for the overall interest during the period.
Below you can find them, in the order of their popularity according to our advertiser’s preferences:
PropellerAds - Champions League Final Top GEOs
Top 10 Champions League Final GEOs
As you can see, the main performer was India. In terms of popularity (coming in 3rd place) and traffic volumes. The country makes for more than 41% of the total traffic generated by the 10 “most wanted” Champions League Final 2021 GEOs.
In this report, we’ll focus on the top 5 performers. In terms of volumes, India was followed by Indonesia, Brazil, Vietnam, and lastly the US.
Narrowing Down the Champions League Final 2021 Targeting
For this part, we picked the most active GEO and Vertical combinations during the two weeks leading to the 2021 Champion League Final. We only picked the examples that gathered the highest traffic volumes.
And here’s what we found:
#1. US & Utilities
This lucky combo generated 1.6% of the total traffic brought by the main Champions League Final 2021 GEOs.
The Utilities vertical is particularly important during major sporting events. Mostly because people like to safe-proof their devices, make them faster, or improve their connection during big games.
• OS
The battle in terms of traffic volume spikes was between iOS and Android. The latter led by far in traffic volume.
PropellerAds - US Utilities OS
US & Utilities Top OS
• Formats
Push Notification was the most preferred format to advertise for this fortunate combo.
PropellerAds - US Utilities Top Formats
US & Utilities Top Formats
• Creatives Best Practices and Ideas
For Push Ads, we noticed a strong accent on the content – straight forward message. But also including some simplistic graphic elements
Ads coming at the right time during big sporting events like the Champions League, have a lot more chances to end in conversions. So make sure to include either the appropriate offer, or the right content.
OnClick Popunder ads were also pretty popular. Their main characteristic was once again the straight forward message.
PropellerAds - US & Utilities Popunder Creative Example
US & Utilities Popunder Creative Example
• Performance Comparison
To make sure this event generated more activity, we wanted to compare the traffic volumes to the ones from the previous two weeks (1-15 May 2021).
And the reality is that the two weeks leading up to the Champions League Final brought 14% more traffic.
#2. Brazil & Sports
This is a GEO truly worth targeting. Just consider that this year Brazil is only preceded by Spain, in terms of most players in this year’s Champions League Final (it’s 70, we checked).
And since the Sport vertical is huge in Brazil, the combo generated really good volumes – 0.28% from the total by GEOs.
• OS
This post is also available in: PT ES
Last year’s Champion League’s Final brought 700 million viewers. 7 times more than what the 2022 Super Bowl managed to gather (112 million).
But, that’s a small number compared with the traffic volume generated by last year’s Champions Final top GEOs.
We’re talking about 10 GEOs that generated over 62 billion impressions! We don’t know about you, but this is definitely an event we don’t want to miss.
To make sure that you’re List of Netherlands Cell Phone Numbers prepared and have your A-game ready for this major event, we checked with our geniuses some stats from last year’s Champions League Final.
We analyzed stats for the two weeks before Champions League 2021. For accuracy reasons we compared them with the first two weeks of May, of the same year.
To make things more interesting for you, we focused on more narrow targeting settings. So, we picked the most popular GEO and Vertical combos. And for each, we verified the best-performing formats and OS.
Because we always have your back, we also picked some creative examples and best practices for you.
TABLE OF CONTENTS
2021 Champions League Final Top GEOs
Narrowing Down the Champions League Final 2021 Targeting
#4. Vietnam & iGaming
The optimal time settings to launch your campaign
2021 Champions League Final Top GEOs
First, we identified the 10 GEOs that had the best traffic volumes. Then we checked how they did the two weeks before the Champions League Final (15-29 May 2021).
This led us to the most interesting and attention-grabbing geos for the overall interest during the period.
Below you can find them, in the order of their popularity according to our advertiser’s preferences:
PropellerAds - Champions League Final Top GEOs
Top 10 Champions League Final GEOs
As you can see, the main performer was India. In terms of popularity (coming in 3rd place) and traffic volumes. The country makes for more than 41% of the total traffic generated by the 10 “most wanted” Champions League Final 2021 GEOs.
In this report, we’ll focus on the top 5 performers. In terms of volumes, India was followed by Indonesia, Brazil, Vietnam, and lastly the US.
Narrowing Down the Champions League Final 2021 Targeting
For this part, we picked the most active GEO and Vertical combinations during the two weeks leading to the 2021 Champion League Final. We only picked the examples that gathered the highest traffic volumes.
And here’s what we found:
#1. US & Utilities
This lucky combo generated 1.6% of the total traffic brought by the main Champions League Final 2021 GEOs.
The Utilities vertical is particularly important during major sporting events. Mostly because people like to safe-proof their devices, make them faster, or improve their connection during big games.
• OS
The battle in terms of traffic volume spikes was between iOS and Android. The latter led by far in traffic volume.
PropellerAds - US Utilities OS
US & Utilities Top OS
• Formats
Push Notification was the most preferred format to advertise for this fortunate combo.
PropellerAds - US Utilities Top Formats
US & Utilities Top Formats
• Creatives Best Practices and Ideas
For Push Ads, we noticed a strong accent on the content – straight forward message. But also including some simplistic graphic elements
Ads coming at the right time during big sporting events like the Champions League, have a lot more chances to end in conversions. So make sure to include either the appropriate offer, or the right content.
OnClick Popunder ads were also pretty popular. Their main characteristic was once again the straight forward message.
PropellerAds - US & Utilities Popunder Creative Example
US & Utilities Popunder Creative Example
• Performance Comparison
To make sure this event generated more activity, we wanted to compare the traffic volumes to the ones from the previous two weeks (1-15 May 2021).
And the reality is that the two weeks leading up to the Champions League Final brought 14% more traffic.
#2. Brazil & Sports
This is a GEO truly worth targeting. Just consider that this year Brazil is only preceded by Spain, in terms of most players in this year’s Champions League Final (it’s 70, we checked).
And since the Sport vertical is huge in Brazil, the combo generated really good volumes – 0.28% from the total by GEOs.
• OS