Plus, guide subscribers smoothly through the sales funnel. With this, you are delivering the right message at the right moment.
My favorite example of a triggered email is when I signed up for Shay & Blue uruguay telemarketing a women’s perfume brand. I instantly got a welcome email that included this:
Email Engagement - Shay & Blue Welcome Email
I got a discount and a chance to win a spot in their Scent Club community, which is the brand’s subscription-based service that offers exclusive perks. The raffle draw gives users something exciting to look forward to in future marketing emails. Plus, it’s a highly relevant offer to someone whose journey with the brand is only starting.
2. Ignite Action Vibrant Visual CTAs
CTRs for email CTAs generally hover around 3-5%.
To get that or push it higher, you need to add a twist to your CTAs. Your CTA shouldn’t just sit there; it should demand attention and compel your subscribers to act, whether it’s claiming discount codes or diving into your latest offer.
What To Do
First, design your CTAs with contrasting colors that pop against your email background—this draws the eye immediately. Next, add compelling images or videos that relate directly to your offer.
To help you put that together, use Hyperise’s image and video personalization tool. It lets you create visuals and interactive CTAs. For example, if your CTA involves offering rewards, you can do this:
Email Engagement - Hyperise CTA Reward
You can also do an area coverage type of prompt like this:
Email Engagement - Hyperise Area Coverage Visual
This graphic type is perfect if your business thrives on face-to-face interactions like real estate, industrial manufacturing, or financial services.
