5 B2B email marketing examples to inspire you and apply to your strategy
Posted: Thu Dec 05, 2024 8:01 am
In a sector as competitive as B2B (business to business), it is normal to think that the more emails you send to your target audience, the more you will capture their attention.
However, did you know that sending too many emails can annoy your subscribers? And worse, it could cause your digital marketing efforts to backfire.
The key is to balance email communication, maintain a clear and simple structure, and always provide value.
In this article, we share the top five successful email marketing examples to inspire you and apply to your email campaigns to increase open and click rates. We also give you an overview of B2B email marketing strategy and recommend some tips to implement in your email campaign as soon as possible.
B2B email marketing examples
Looking at what others have done before is one of the best ways to learn how to create your own successful email marketing campaigns.
Below, we'll look at some B2B email marketing campaign ideas and examples that can help you improve your email campaigns.
1. Project Freedom: Use entire sentences in bold in long sales emails
Some studies claim that the ideal length for a sales email ranges from 75 to 100 words, while others point out that the best length is closer to 200 words.
Boomerang analyzed 250,000 emails and found that the ideal email usa whatsapp mobile phone number list length range is between 75 and 100 words. That means there's a 51% chance of getting a response. However, emails with 200 words have a 48% chance of getting a response. And the percentage continues to decrease if you use more words.
Another study, by AWeber , analyzed 1,000 emails from 100 marketing experts and found that they had an average of 434.48 words. However, 500 of them contained fewer than 300 words.
So, let the type of sales email you send determine its length, like Leah from Freelance at the Freedom project does. Her sales email copy persuades the recipient of the power of her community and is 506 words long.
Longer text may distract the reader's attention, especially on small screens.
In this regard, Leah decided to counteract this effect by writing one-line paragraphs. This simple design is supported by eye-tracking studies which indicate that most users prefer to read in an F-shape. That is, readers tend to focus on the words at the beginning of the lines.
To keep readers' attention and catch the glances that stray toward the bottom of the page, Leah sometimes puts entire sentences in bold.
This design trick, used sparingly, can make text more engaging and make important lines stand out, especially in longer promotional emails.
However, did you know that sending too many emails can annoy your subscribers? And worse, it could cause your digital marketing efforts to backfire.
The key is to balance email communication, maintain a clear and simple structure, and always provide value.
In this article, we share the top five successful email marketing examples to inspire you and apply to your email campaigns to increase open and click rates. We also give you an overview of B2B email marketing strategy and recommend some tips to implement in your email campaign as soon as possible.
B2B email marketing examples
Looking at what others have done before is one of the best ways to learn how to create your own successful email marketing campaigns.
Below, we'll look at some B2B email marketing campaign ideas and examples that can help you improve your email campaigns.
1. Project Freedom: Use entire sentences in bold in long sales emails
Some studies claim that the ideal length for a sales email ranges from 75 to 100 words, while others point out that the best length is closer to 200 words.
Boomerang analyzed 250,000 emails and found that the ideal email usa whatsapp mobile phone number list length range is between 75 and 100 words. That means there's a 51% chance of getting a response. However, emails with 200 words have a 48% chance of getting a response. And the percentage continues to decrease if you use more words.
Another study, by AWeber , analyzed 1,000 emails from 100 marketing experts and found that they had an average of 434.48 words. However, 500 of them contained fewer than 300 words.
So, let the type of sales email you send determine its length, like Leah from Freelance at the Freedom project does. Her sales email copy persuades the recipient of the power of her community and is 506 words long.
Longer text may distract the reader's attention, especially on small screens.
In this regard, Leah decided to counteract this effect by writing one-line paragraphs. This simple design is supported by eye-tracking studies which indicate that most users prefer to read in an F-shape. That is, readers tend to focus on the words at the beginning of the lines.
To keep readers' attention and catch the glances that stray toward the bottom of the page, Leah sometimes puts entire sentences in bold.
This design trick, used sparingly, can make text more engaging and make important lines stand out, especially in longer promotional emails.