How did Click Mechanic open a career path for mechanics?
Posted: Thu Dec 05, 2024 8:09 am
There are many obvious benefits to an online service. Joseph Fitzgibbon, Vice President of Growth at Click Mechanic, talked about what he saw as the biggest drawback of the online model. It was that it lacked a feature that would allow the customer to connect with a professional to diagnose what was wrong with the vehicle.
“Many customers were unable to diagnose what was wrong with their car. They needed help from a mechanic to identify the problem before they could commit to a repair.” —Joseph Fitzgibbon, Vice President of Growth at Click Mechanic.
For example, it can cost you a lot of money to replace a clutch. There may be a much easier and less expensive solution. You need a trusted mechanic to talk to about the problem and find the best solution. Otherwise, you could end up paying more than you should for the repair.
With this in mind, the Click Mechanic team decided to establish the Mechanic in Residence initiative. The aim was to provide free telephone consultations to help customers speak to a professional about their car.
The Mechanic in Residence initiative had a huge social benefit for a special group of mechanics and helped drive significant sales growth for the brand.
The program offers a new career path for mechanics who are unable to continue working in shops. Particularly those who struggle to perform the heavy lifting that comes with being a mechanic. Or who simply can't do them anymore.
These mechanics can now work directly for Click Mechanic from the comfort of their own home. They can use their skills and experience to diagnose problems over the phone.
Offering diagnostic calls has been a huge win for both our usa shopping data customers and the growth of the company” —Joseph Fitzgibbon, Vice President of Growth at Click Mechanic.
How Click Mechanic accelerated by automating administration with Zapier
Double-digit sales growth was an unexpected but exciting development for Joseph and his team. But a sizable increase in sales often has significant managerial consequences.
This increase in orders meant a considerable increase in data entry. This tedious work slowed down the growth of the program and the company. As in the past, the Click Mechanic team had to manually add all of their customer details to the CRM .
With all these potential new sales coming in, Fitzgibbon knew the team needed a solution. They needed to be able to handle these repetitive and tedious tasks. This would ensure his team could focus on the important tasks. For example, talking to customers and continuing to grow the business.
Logged into Pipedrive and used our Zapier integration:
“Previously we were manually adding customer details. But by using Pipedrive and Zapier together we have saved 1-2 hours per mechanic per day. This allows us to take an additional 4.8 sales calls per day.” —Joseph Fitzgibbon, VP of Growth at Click Mechanic.
Now, Click Mechanic has the foundations to increase its operations and manage mechanic calls. All with the confidence that the administrative processes will remain under control. In addition, they will have all the information about their clients.
The team now uses a WisePops form to capture information from leads on the site. Relevant information flows directly into Pipedrive via a Zap, automatically creating a contact and deal for each response.
This workflow allows in-house mechanics to easily collect and manage a large number of consultation requests. They don't need to spend time learning or repeatedly implementing the administrative side of the sales process.
“Many customers were unable to diagnose what was wrong with their car. They needed help from a mechanic to identify the problem before they could commit to a repair.” —Joseph Fitzgibbon, Vice President of Growth at Click Mechanic.
For example, it can cost you a lot of money to replace a clutch. There may be a much easier and less expensive solution. You need a trusted mechanic to talk to about the problem and find the best solution. Otherwise, you could end up paying more than you should for the repair.
With this in mind, the Click Mechanic team decided to establish the Mechanic in Residence initiative. The aim was to provide free telephone consultations to help customers speak to a professional about their car.
The Mechanic in Residence initiative had a huge social benefit for a special group of mechanics and helped drive significant sales growth for the brand.
The program offers a new career path for mechanics who are unable to continue working in shops. Particularly those who struggle to perform the heavy lifting that comes with being a mechanic. Or who simply can't do them anymore.
These mechanics can now work directly for Click Mechanic from the comfort of their own home. They can use their skills and experience to diagnose problems over the phone.
Offering diagnostic calls has been a huge win for both our usa shopping data customers and the growth of the company” —Joseph Fitzgibbon, Vice President of Growth at Click Mechanic.
How Click Mechanic accelerated by automating administration with Zapier
Double-digit sales growth was an unexpected but exciting development for Joseph and his team. But a sizable increase in sales often has significant managerial consequences.
This increase in orders meant a considerable increase in data entry. This tedious work slowed down the growth of the program and the company. As in the past, the Click Mechanic team had to manually add all of their customer details to the CRM .
With all these potential new sales coming in, Fitzgibbon knew the team needed a solution. They needed to be able to handle these repetitive and tedious tasks. This would ensure his team could focus on the important tasks. For example, talking to customers and continuing to grow the business.
Logged into Pipedrive and used our Zapier integration:
“Previously we were manually adding customer details. But by using Pipedrive and Zapier together we have saved 1-2 hours per mechanic per day. This allows us to take an additional 4.8 sales calls per day.” —Joseph Fitzgibbon, VP of Growth at Click Mechanic.
Now, Click Mechanic has the foundations to increase its operations and manage mechanic calls. All with the confidence that the administrative processes will remain under control. In addition, they will have all the information about their clients.
The team now uses a WisePops form to capture information from leads on the site. Relevant information flows directly into Pipedrive via a Zap, automatically creating a contact and deal for each response.
This workflow allows in-house mechanics to easily collect and manage a large number of consultation requests. They don't need to spend time learning or repeatedly implementing the administrative side of the sales process.