“if You Define Success As

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database50
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Joined: Thu Dec 05, 2024 5:22 am

“if You Define Success As

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When A Company's Content Strategy Is Suboptimal But Not So Broken That It Undermines Success, The Expected Pain Of Change Is Felt Greater Than The Pain That May (Or May Not) Occur If Nothing Changes. It's A Catch-22. Nobody Wants To Give Up Their Current Approach To Content Strategy.

Why? Because This Is How It Has Worked For Many Years. People canada phone number library Wonder If Any New Invention Will Be As Amazing As Promised. Inevitably, Companies Struggle To Implement A Better Content Strategy Because It Risks Failing. On The Other Hand, They Don't Give Themselves The Opportunity To Make Changes That Could Lead To Great Results.

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Ten Years Ago, Marketing Leader Seth Godin Wrote These Words About How To Make Something Incrementally Better: Approaching A Mythical Perfection, An Accepted Standard, Becoming Great Becomes Extremely Difficult. Especially If The Field Is Competitive. It's Impossible To Get Any Rounder. Today—almost Despite Innovations In Artificial Intelligence—i See Approaches To Content And Marketing More Stalled Than Ever.
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